Asia's materialists: Reconciling collectivism and materialism

Awanis, S., Schlegelmilch, B. and Cui, C. 2017. Asia's materialists: Reconciling collectivism and materialism. Journal of International Business Studies. 48 (8), pp. 964-991. https://doi.org/10.1057/s41267-017-0096-6

TitleAsia's materialists: Reconciling collectivism and materialism
TypeJournal article
AuthorsAwanis, S., Schlegelmilch, B. and Cui, C.
Abstract

Materialism has an ugly face. The dominant view of materialism regards materialists as self-prioritizing individuals who oppose collective and prosocial goals in favor of a lifestyle led by money, possessions, and status. The present research argues that there is a side of materialism that is concerned with collective-oriented interests. We examine the nature and consequences of collective-oriented materialism - the belief system that ascribes importance to possessions for their symbolic and signaling capacities to construct desirable social attributes. Drawing from cultural and consumer theories, we find considerable support that materialists espouse a collective-oriented quality to an otherwise self-oriented interest towards possessions.

KeywordsAsia
Conspicuous consumption
Cultural values
Materialism
Moderation analysis
Multidimentional scaling
values
JournalJournal of International Business Studies
Journal citation48 (8), pp. 964-991
ISSN1478-6990
Year2017
PublisherPalgrave Macmillan
Publisher's version
License
CC BY 4.0
File Access Level
Open (open metadata and files)
Digital Object Identifier (DOI)https://doi.org/10.1057/s41267-017-0096-6
Web address (URL)https://www.jibs.net
Publication dates
Published29 Aug 2017
Supplemental file
File Access Level
Open (open metadata and files)

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