Measuring consumers' ethical position in Austria, Britain, Brunei, Hong Kong, and USA

Cui, C., Michell, V., Schlegelmilch, B. and Cornwell, B. 2005. Measuring consumers' ethical position in Austria, Britain, Brunei, Hong Kong, and USA. Journal of Business Ethics. 62 (1), pp. 57-71. https://doi.org/10.1007/s10551-005-8501-7

TitleMeasuring consumers' ethical position in Austria, Britain, Brunei, Hong Kong, and USA
TypeJournal article
AuthorsCui, C., Michell, V., Schlegelmilch, B. and Cornwell, B.
Abstract

Previous studies have found Forsyth's Ethical Position Questionnaire (EPQ) to vary between countries, but none has made a systematic evaluation of its psychometric properties across consumers from many countries. Using confirmatory factor analysis and multi-group LISREL analysis, this paper explores the factor structure of the EPQ and the measurement equivalence in five societies: Austria, Britain, Brunei, Hong Kong and USA. The results suggest that the modified scale, measuring idealism and relativism, was applicable in all five societies. Equivalence was found across Britain, Brunei and USA, but the original scale cannot be used validly.

KeywordsConsumer ethics
Idealism
Measurement equivalence
Multi-group LISREL
Relativism
JournalJournal of Business Ethics
Journal citation62 (1), pp. 57-71
ISSN0167-4544
Year2005
PublisherSpringer
Digital Object Identifier (DOI)https://doi.org/10.1007/s10551-005-8501-7
Publication dates
Published15 Nov 2005

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