Measuring consumers’ ethical position in Austria, Britain, Brunei, Hong Kong, and USA

Cui, C., Michell, V., Schlegelmilch, B. and Cornwell, B. 2005. Measuring consumers’ ethical position in Austria, Britain, Brunei, Hong Kong, and USA. Journal of Business Ethics. 62 (1), pp. 57-71. https://doi.org/10.1007/s10551-005-8501-7

TitleMeasuring consumers’ ethical position in Austria, Britain, Brunei, Hong Kong, and USA
TypeJournal article
AuthorsCui, C., Michell, V., Schlegelmilch, B. and Cornwell, B.
Abstract

Previous studies have found Forsyth’s Ethical Position Questionnaire (EPQ) to vary between countries, but none has made a systematic evaluation of its psychometric properties across consumers from many countries. Using confirmatory factor analysis and multi-group LISREL analysis, this paper explores the factor structure of the EPQ and the measurement equivalence in five societies: Austria, Britain, Brunei, Hong Kong and USA. The results suggest that the modified scale, measuring idealism and relativism, was applicable in all five societies. Equivalence was found across Britain, Brunei and USA, but the original scale cannot be used validly.

KeywordsConsumer ethics
Idealism
Measurement equivalence
Multi-group LISREL
Relativism
JournalJournal of Business Ethics
Journal citation62 (1), pp. 57-71
ISSN0167-4544
Year2005
PublisherSpringer
Digital Object Identifier (DOI)https://doi.org/10.1007/s10551-005-8501-7
Web address (URL)https://doi.org/10.1007/s10551-005-8501-7
Publication dates
Published15 Nov 2005
PublishedNov 2005

Related outputs

Ethnic marketing: the good, the bad and the unknown
Licsandru, T.C. and Cui, C. 2022. Ethnic marketing: the good, the bad and the unknown. in: Brodowsky, G., Perren, R. and Schuster, C. (ed.) Handbook of Intra-Cultural Marketing Edgar Elgar Publishing.

Institutionalizing diversity and inclusion engaged marketing (DIEM) for multicultural marketplace wellbeing
Kipnnis, E., Demangeot, C., Pullig, C., Cross, S., Cui, C., Galalae, C., Kearney, S., Licsandru, Mari, C., Martin-Ruiz, V., Swanepoel, S., Vorster, L. and Williams, J. 2021. Institutionalizing diversity and inclusion engaged marketing (DIEM) for multicultural marketplace wellbeing. Journal of Public Policy & Marketing. 40 (2), pp. 143-164. https://doi.org/10.1177/0743915620975415

Comorbidity of compulsive buying and brand addiction: An examination of two types of addictive consumption
Mrad, M. and Cui, C. 2020. Comorbidity of compulsive buying and brand addiction: An examination of two types of addictive consumption. Journal of Business Research. 113, pp. 399-408. https://doi.org/10.1016/j.jbusres.2019.09.023

Brand addiction in the contexts of luxury and fast-fashion brands
Mrad, M., Majdalani, J., Cui, C. and Khansa, Z. El 2020. Brand addiction in the contexts of luxury and fast-fashion brands. Journal of Retailing and Consumer Services. 55 (July) 102089. https://doi.org/10.1016/j.jretconser.2020.102089

Ethnic marketing to the global millennial consumers: Challenges and opportunities
Licsandru, T.C. and Cui, C. 2019. Ethnic marketing to the global millennial consumers: Challenges and opportunities. Journal of Business Research. 103, pp. 261-274. https://doi.org/10.1016/j.jbusres.2019.01.052

Subjective social inclusion: A conceptual critique for socially inclusive marketing
Licsandru, T.C. and Cui, C. 2018. Subjective social inclusion: A conceptual critique for socially inclusive marketing. Journal of Business Research. 82, pp. 330-339. https://doi.org/10.1016/j.jbusres.2017.08.036

Brand addiction: Exploring the concept and its definition through an experiential lens
Cui, C., Mrad, M. and Hogg, M. 2018. Brand addiction: Exploring the concept and its definition through an experiential lens. Journal of Business Research. 87 (February), pp. 118-127. https://doi.org/10.1016/j.jbusres.2018.02.028

Brand addiction
Mrad, M. and Cui, C. 2017. Brand addiction. European Journal of Marketing. 51 (11-12), pp. 1938-1960. https://doi.org/10.1108/ejm-10-2016-0571

Asia’s materialists: Reconciling collectivism and materialism
Awanis, S., Schlegelmilch, B.B. and Cui, C. 2017. Asia’s materialists: Reconciling collectivism and materialism. Journal of International Business Studies. 48 (8), pp. 964-991. https://doi.org/10.1057/s41267-017-0096-6

Brand addiction: Conceptualization and scale development
Mrad, M. and Cui, C. 2017. Brand addiction: Conceptualization and scale development. European Journal of Marketing. 51 (11-12), pp. 1938-1960. https://doi.org/10.1108/EJM-10-2016-0571

Consumer xenocentrism in China: an exploratory study
Mueller, R., Wang, G.X., Liu, G. and Cui, C. 2015. Consumer xenocentrism in China: an exploratory study. Asia Pacific Journal of Marketing and Logistics. 28 (1), pp. 73-91. https://doi.org/10.1108/APJML-11-2014-0158

Consumer susceptibility to the credit card misuse and indebtedness
Awanis, S. and Cui, C. 2014. Consumer susceptibility to the credit card misuse and indebtedness. Asia Pacific Journal of Marketing and Logistics. 26 (3), pp. 408-429. https://doi.org/10.1108/APJML-09-2013-0110

Editorial: Multicultural perspectives in customer behavior
Cui, C. and Piacentini, C.C. 2010. Editorial: Multicultural perspectives in customer behavior. Journal of Marketing Management. 26 (11-12), pp. 993-1004. https://doi.org/10.1080/0267257X.2010.508969

Editorial: Multicultural perspectives in customer behaviour
Piacentini, M. and Cui, C. 2010. Editorial: Multicultural perspectives in customer behaviour. Journal of Marketing Management. 26 (11-12), pp. 993-1004. https://doi.org/10.1080/0267257X.2010.508969

Factors facilitating and impeding the development of export market-oriented behavior: a study of Hong Kong manufacturing exporters
Cadogan, J., Cui, C., Morgan, R. and Story, V.M. 2006. Factors facilitating and impeding the development of export market-oriented behavior: a study of Hong Kong manufacturing exporters. Industrial Marketing Management. 25 (5), pp. 634-647. https://doi.org/10.1016/j.indmarman.2005.06.014

A Cross-cultural study of the role of religion in consumers’ ethical positions
Cui, C., Cornwell, B., Mitchell, V., Schlegelmilch, B., Dzulkiflee, A. and Chan, Joseph 2005. A Cross-cultural study of the role of religion in consumers’ ethical positions. International Marketing Review. 22 (5), pp. 531-546. https://doi.org/10.1108/02651330510624372.

Employee and customer perceptions of service quality – match or mismatch? A study of Chinese retail banking
Cui, C., Lewis, B. and X. Dong 2004. Employee and customer perceptions of service quality – match or mismatch? A study of Chinese retail banking. Journal of Asia Pacific Marketing. 3 (1), pp. 24-42.

Chinese export agents’ adoption of export market-oriented behaviours: measurement and performance relationship
Cadogan, J.W. and Cui, C. 2004. Chinese export agents’ adoption of export market-oriented behaviours: measurement and performance relationship. Journal of Asia Pacific Marketing. 32 (2), pp. 21-32.

Export market-oriented behavior and export performance: the moderating roles of competitive intensity and technological turbulence
Cadogan, J.W., Cui, C. and Kwok Yeung Li, E. 2003. Export market-oriented behavior and export performance: the moderating roles of competitive intensity and technological turbulence. International Marketing Review. 20 (5), pp. 493-513. https://doi.org/10.1108/02651330310498753

Service quality measurement in the banking sector in South Korea
Cui, C., Lewis, B.R. and Park, W. 2003. Service quality measurement in the banking sector in South Korea. The International Journal of Bank Marketing. 21 (4), pp. 191-201. https://doi.org/10.1108/02652320310479187

Purchasing inhibitors on the Internet: a comparative study between the UK and the US
Cui, C., Roberts, A. and Lewis, B.R. 2003. Purchasing inhibitors on the Internet: a comparative study between the UK and the US. Journal of Customer Behaviour. 2 (2), pp. 193-217.

National identity and NATID: An assessment in Yemen
Cui, C. and Adams, E.I. 2002. National identity and NATID: An assessment in Yemen. International Marketing Review. 19 (6), pp. 637-662. https://doi.org/10.1108/02651330210451953

Working effectively in strategic alliances through managerial fit between partners: some evidence from Sino-British joint ventures and the implications for R&D professionals
Cui, C., Ball, D.F. and Coyne, J. 2002. Working effectively in strategic alliances through managerial fit between partners: some evidence from Sino-British joint ventures and the implications for R&D professionals. R&D Management. 32 (4), pp. 343-357. https://doi.org/10.1111/1467-9310.00265

Permalink - https://westminsterresearch.westminster.ac.uk/item/v0x2x/measuring-consumers-ethical-position-in-austria-britain-brunei-hong-kong-and-usa


Share this

Usage statistics

20 total views
0 total downloads
These values cover views and downloads from WestminsterResearch and are for the period from September 2nd 2018, when this repository was created.