Comorbidity of compulsive buying and brand addiction: An examination of two types of addictive consumption

Mrad, M. and Cui, C. 2020. Comorbidity of compulsive buying and brand addiction: An examination of two types of addictive consumption. Journal of Business Research. 113, pp. 399-408. https://doi.org/10.1016/j.jbusres.2019.09.023

TitleComorbidity of compulsive buying and brand addiction: An examination of two types of addictive consumption
TypeJournal article
AuthorsMrad, M. and Cui, C.
Abstract

While compulsive buying and brand addiction are both addictive consumption, little is known about how they jointly impact on consumers. This research demonstrates that compulsive buying and brand addiction are distinct phenomena and may co-occur. Data from this research demonstrates that while compulsive buying has negative impacts, brand addiction does not result in debt and has positive impacts on self-esteem and life happiness. Compulsive buying is positively related to brand addiction, and brand addiction positively mediates the relationships between compulsive buying and debt avoidance, self-esteem and life happiness. This research introduces a new perspective on theorizing comorbid addiction of compulsive buying and brand addiction by providing evidence that brand addiction may not be pathological, and compulsive buying's negative effects may be weakened or eliminated in the presence of brand addiction. It opens avenues for further research to create broader and more parsimonious theoretical models for responsive marketing approaches to addictive consumption.

Keywordsbrand addiction
compulsive buying
combordity
addictive consumption
life happiness
self-esteem
debt
mediation
JournalJournal of Business Research
Journal citation113, pp. 399-408
ISSN0148-2963
Year2020
PublisherElsevier
Publisher's version
License
CC BY 4.0
File Access Level
Open (open metadata and files)
Digital Object Identifier (DOI)https://doi.org/10.1016/j.jbusres.2019.09.023
Web address (URL)http://dx.doi.org/10.1016/j.jbusres.2019.09.023
Publication dates
Published online23 Sep 2019
Published in printMar 2020

Related outputs

Multi-Ethnic Marketing: Coca-Cola’s “America Is Beautiful”
Licsandru, Tana Cristina and Cui, Charles Chi 2024. Multi-Ethnic Marketing: Coca-Cola’s “America Is Beautiful”. The Business & Management Collection. 2024 (9), p. e1007287. https://doi.org/10.69645/hphy3728

Ethnic marketing: the good, the bad and the unknown
Licsandru, Tana Cristina and Cui, Charles Chi 2024. Ethnic marketing: the good, the bad and the unknown. The Business & Management Collection. 2024 (4), p. e1006254. https://doi.org/10.69645/wtlr9603

A multi-contextual lens on racism and discrimination in the multicultural marketplace
Galalae, C, Kipnis, E., Cui, C., Johnson, E., Licsandru, T., Vorster, L., Demangeot, C., Kearney, S., Mari, C., Ruiz, V.M., Pullig, C. and Lindsey-Warren, T.M. 2023. A multi-contextual lens on racism and discrimination in the multicultural marketplace. Journal of the Association for Consumer Research. 8 (1). https://doi.org/10.1086/722704

Ethnic marketing: the good, the bad and the unknown
Licsandru, T.C. and Cui, C. 2022. Ethnic marketing: the good, the bad and the unknown. in: Brodowsky, G., Schuster, C. and Perren, R. (ed.) Handbook of Research on Ethnic and Intra-cultural Marketing Edgar Elgar Publishing.

How consumers’ need for variety and social consumption influences festival patronage and spending
Waehning, N., Cui, C., Cabras, I. and Bian, X. 2022. How consumers’ need for variety and social consumption influences festival patronage and spending. Event Management. 26 (7), pp. 1549-1563. https://doi.org/10.3727/152599522X16419948391087

Institutionalizing diversity and inclusion engaged marketing (DIEM) for multicultural marketplace wellbeing
Kipnnis, E., Demangeot, C., Pullig, C., Cross, S., Cui, C., Galalae, C., Kearney, S., Licsandru, Mari, C., Martin-Ruiz, V., Swanepoel, S., Vorster, L. and Williams, J. 2021. Institutionalizing diversity and inclusion engaged marketing (DIEM) for multicultural marketplace wellbeing. Journal of Public Policy & Marketing. 40 (2), pp. 143-164. https://doi.org/10.1177/0743915620975415

Brand addiction in the contexts of luxury and fast-fashion brands
Mrad, M., Majdalani, J., Cui, C. and Khansa, Z. El 2020. Brand addiction in the contexts of luxury and fast-fashion brands. Journal of Retailing and Consumer Services. 55 (July) 102089. https://doi.org/10.1016/j.jretconser.2020.102089

Ethnic marketing to the global millennial consumers: Challenges and opportunities
Licsandru, T.C. and Cui, C. 2019. Ethnic marketing to the global millennial consumers: Challenges and opportunities. Journal of Business Research. 103, pp. 261-274. https://doi.org/10.1016/j.jbusres.2019.01.052

Subjective social inclusion: A conceptual critique for socially inclusive marketing
Licsandru, T.C. and Cui, C. 2018. Subjective social inclusion: A conceptual critique for socially inclusive marketing. Journal of Business Research. 82, pp. 330-339. https://doi.org/10.1016/j.jbusres.2017.08.036

Brand addiction: Exploring the concept and its definition through an experiential lens
Cui, C., Mrad, M. and Hogg, M. 2018. Brand addiction: Exploring the concept and its definition through an experiential lens. Journal of Business Research. 87 (February), pp. 118-127. https://doi.org/10.1016/j.jbusres.2018.02.028

Asia’s materialists: Reconciling collectivism and materialism
Awanis, S., Schlegelmilch, B.B. and Cui, C. 2017. Asia’s materialists: Reconciling collectivism and materialism. Journal of International Business Studies. 48 (8), pp. 964-991. https://doi.org/10.1057/s41267-017-0096-6

Brand addiction: Conceptualization and scale development
Mrad, M. and Cui, C. 2017. Brand addiction: Conceptualization and scale development. European Journal of Marketing. 51 (11-12), pp. 1938-1960. https://doi.org/10.1108/EJM-10-2016-0571

Consumer xenocentrism in China: an exploratory study
Mueller, R., Wang, G.X., Liu, G. and Cui, C. 2015. Consumer xenocentrism in China: an exploratory study. Asia Pacific Journal of Marketing and Logistics. 28 (1), pp. 73-91. https://doi.org/10.1108/APJML-11-2014-0158

Consumer susceptibility to the credit card misuse and indebtedness
Awanis, S. and Cui, C. 2014. Consumer susceptibility to the credit card misuse and indebtedness. Asia Pacific Journal of Marketing and Logistics. 26 (3), pp. 408-429. https://doi.org/10.1108/APJML-09-2013-0110

Editorial: Multicultural perspectives in customer behavior
Cui, C. and Piacentini, C.C. 2010. Editorial: Multicultural perspectives in customer behavior. Journal of Marketing Management. 26 (11-12), pp. 993-1004. https://doi.org/10.1080/0267257X.2010.508969

Factors facilitating and impeding the development of export market-oriented behavior: a study of Hong Kong manufacturing exporters
Cadogan, J., Cui, C., Morgan, R. and Story, V.M. 2006. Factors facilitating and impeding the development of export market-oriented behavior: a study of Hong Kong manufacturing exporters. Industrial Marketing Management. 25 (5), pp. 634-647. https://doi.org/10.1016/j.indmarman.2005.06.014

A Cross-cultural study of the role of religion in consumers’ ethical positions
Cui, C., Cornwell, B., Mitchell, V., Schlegelmilch, B., Dzulkiflee, A. and Chan, Joseph 2005. A Cross-cultural study of the role of religion in consumers’ ethical positions. International Marketing Review. 22 (5), pp. 531-546. https://doi.org/10.1108/02651330510624372.

Measuring consumers’ ethical position in Austria, Britain, Brunei, Hong Kong, and USA
Cui, C., Michell, V., Schlegelmilch, B. and Cornwell, B. 2005. Measuring consumers’ ethical position in Austria, Britain, Brunei, Hong Kong, and USA. Journal of Business Ethics. 62 (1), pp. 57-71. https://doi.org/10.1007/s10551-005-8501-7

Employee and customer perceptions of service quality – match or mismatch? A study of Chinese retail banking
Cui, C., Lewis, B. and X. Dong 2004. Employee and customer perceptions of service quality – match or mismatch? A study of Chinese retail banking. Journal of Asia Pacific Marketing. 3 (1), pp. 24-42.

Chinese export agents’ adoption of export market-oriented behaviours: measurement and performance relationship
Cadogan, J.W. and Cui, C. 2004. Chinese export agents’ adoption of export market-oriented behaviours: measurement and performance relationship. Journal of Asia Pacific Marketing. 32 (2), pp. 21-32.

Export market-oriented behavior and export performance: the moderating roles of competitive intensity and technological turbulence
Cadogan, J.W., Cui, C. and Kwok Yeung Li, E. 2003. Export market-oriented behavior and export performance: the moderating roles of competitive intensity and technological turbulence. International Marketing Review. 20 (5), pp. 493-513. https://doi.org/10.1108/02651330310498753

Service quality measurement in the banking sector in South Korea
Cui, C., Lewis, B.R. and Park, W. 2003. Service quality measurement in the banking sector in South Korea. The International Journal of Bank Marketing. 21 (4), pp. 191-201. https://doi.org/10.1108/02652320310479187

Purchasing inhibitors on the Internet: a comparative study between the UK and the US
Cui, C., Roberts, A. and Lewis, B.R. 2003. Purchasing inhibitors on the Internet: a comparative study between the UK and the US. Journal of Customer Behaviour. 2 (2), pp. 193-217.

National identity and NATID: An assessment in Yemen
Cui, C. and Adams, E.I. 2002. National identity and NATID: An assessment in Yemen. International Marketing Review. 19 (6), pp. 637-662. https://doi.org/10.1108/02651330210451953

Working effectively in strategic alliances through managerial fit between partners: some evidence from Sino-British joint ventures and the implications for R&D professionals
Cui, C., Ball, D.F. and Coyne, J. 2002. Working effectively in strategic alliances through managerial fit between partners: some evidence from Sino-British joint ventures and the implications for R&D professionals. R&D Management. 32 (4), pp. 343-357. https://doi.org/10.1111/1467-9310.00265

Permalink - https://westminsterresearch.westminster.ac.uk/item/v0w80/comorbidity-of-compulsive-buying-and-brand-addiction-an-examination-of-two-types-of-addictive-consumption


Share this

Usage statistics

153 total views
185 total downloads
These values cover views and downloads from WestminsterResearch and are for the period from September 2nd 2018, when this repository was created.