Institutionalizing diversity and inclusion engaged marketing (DIEM) for multicultural marketplace wellbeing

Kipnnis, E., Demangeot, C., Pullig, C., Cross, S., Cui, C., Galalae, C., Kearney, S., Licsandru, Mari, C., Martin-Ruiz, V., Swanepoel, S., Vorster, L. and Williams, J. 2020. Institutionalizing diversity and inclusion engaged marketing (DIEM) for multicultural marketplace wellbeing. Journal of Public Policy & Marketing. Advanced online publication. https://doi.org/10.1177/0743915620975415

TitleInstitutionalizing diversity and inclusion engaged marketing (DIEM) for multicultural marketplace wellbeing
TypeJournal article
AuthorsKipnnis, E.
Demangeot, C.
Pullig, C.
Cross, S.
Cui, C.
Galalae, C.
Kearney, S.
Licsandru
Mari, C.
Martin-Ruiz, V.
Swanepoel, S.
Vorster, L.
Williams, J.
Abstract

Within an institutional theory framework, this paper identifies three interconnected fields of the marketing institution – research, education, and practice – that contribute to advancing the diversity and inclusion discourse in promoting multicultural marketplace wellbeing. Conducting three studies, one in each field and across contexts in three continents, we identify barriers that inhibit effective implementation of diversity and inclusion initiatives in today’s multicultural marketplaces. These barriers exist within and across fields and pertain to cultural-cognitive (shared meanings), normative (normative factors), and regulatory (rules and systems) pillars supporting the existence or transformation of institutions. From our research findings, we provide specific guidance for institutional work within marketing’s fields and policy developments needed to advance diversity and inclusion engaged marketing (DIEM) for enhancing multicultural marketplace wellbeing.

Keywordsdiversity and inclusion
multicultural marketplace
wellbeing,
institutional work
relational engagement
marketing research
higher education and practice
JournalJournal of Public Policy & Marketing
ISSN0743-9156
1547-7207
Year2021
PublisherSage
Accepted author manuscript
File Access Level
Open (open metadata and files)
Digital Object Identifier (DOI)https://doi.org/10.1177/0743915620975415
Web address (URL)https://journals.sagepub.com/doi/10.1177/0743915620975415
Publication dates
Published online04 Nov 2020

Related outputs

Comorbidity of compulsive buying and brand addiction: An examination of two types of addictive consumption
Mrad, M. and Cui, C. 2020. Comorbidity of compulsive buying and brand addiction: An examination of two types of addictive consumption. Journal of Business Research. 113, pp. 399-408. https://doi.org/10.1016/j.jbusres.2019.09.023

Brand addiction in the contexts of luxury and fast-fashion brands
Mrad, M., Majdalani, J., Cui, C. and Khansa, Z. El 2020. Brand addiction in the contexts of luxury and fast-fashion brands. Journal of Retailing and Consumer Services. 55 (July) 102089. https://doi.org/10.1016/j.jretconser.2020.102089

Ethnic marketing to the global millennial consumers: Challenges and opportunities
Licsandru, T.C. and Cui, C. 2019. Ethnic marketing to the global millennial consumers: Challenges and opportunities. Journal of Business Research. 103, pp. 261-274. https://doi.org/10.1016/j.jbusres.2019.01.052

Subjective social inclusion: A conceptual critique for socially inclusive marketing
Licsandru, T.C. and Cui, C. 2018. Subjective social inclusion: A conceptual critique for socially inclusive marketing. Journal of Business Research. 82, pp. 330-339. https://doi.org/10.1016/j.jbusres.2017.08.036

Brand addiction: Exploring the concept and its definition through an experiential lens
Cui, C., Mrad, M. and Hogg, M.K. 2018. Brand addiction: Exploring the concept and its definition through an experiential lens. Journal of Business Research. 87 (February), pp. 118-127. https://doi.org/10.1016/j.jbusres.2018.02.028

Asia's materialists: Reconciling collectivism and materialism
Awanis, S., Schlegelmilch, B. and Cui, C. 2017. Asia's materialists: Reconciling collectivism and materialism. Journal of International Business Studies. 48 (8), pp. 964-991. https://doi.org/10.1057/s41267-017-0096-6

Brand addiction: conceptualization and scale development
Mrad, M. and Cui, C. 2017. Brand addiction: conceptualization and scale development. European Journal of Marketing. 51 (11-12), pp. 1938-1960. https://doi.org/10.1108/EJM-10-2016-0571

Consumer xenocentrism in China: an exploratory study
Mueller, R., Wang, G.X., Liu, G. and Cui, C. 2015. Consumer xenocentrism in China: an exploratory study. Asia Pacific Journal of Marketing and Logistics. 28 (1), pp. 73-91. https://doi.org/10.1108/APJML-11-2014-0158

Consumer susceptibility to the credit card misuse and indebtedness
Awanis, S. and Cui, C. 2014. Consumer susceptibility to the credit card misuse and indebtedness. Asia Pacific Journal of Marketing and Logistics. 26 (3), pp. 408-429. https://doi.org/10.1108/APJML-09-2013-0110

Editorial: Multicultural perspectives in customer behaviour
Piacentini, M. and Cui, C. 2010. Editorial: Multicultural perspectives in customer behaviour. Journal of Marketing Management. 26 (11-12), pp. 993-1004. https://doi.org/10.1080/0267257X.2010.508969

Factors facilitating and impeding the development of export market-oriented behavior: A study of Hong Kong manufacturing exporters
Cadogan, J., Cui, C., Morgan, R. and Story, V.M. 2006. Factors facilitating and impeding the development of export market-oriented behavior: A study of Hong Kong manufacturing exporters. Industrial Marketing Management. 25 (5), pp. 634-647. https://doi.org/10.1016/j.indmarman.2005.06.014

A cross-cultural study of the role of religion in consumers' ethical positions
Cornwell, B., Cui, C., Mitchell, V., Schlegelmilch, B., Dzulkiflee, A. and Chan, Joseph 2005. A cross-cultural study of the role of religion in consumers' ethical positions. International Marketing Review. 22 (5), pp. 531-546. https://doi.org/10.1108/02651330510624372.

Measuring consumers' ethical position in Austria, Britain, Brunei, Hong Kong, and USA
Cui, C., Michell, V., Schlegelmilch, B. and Cornwell, B. 2005. Measuring consumers' ethical position in Austria, Britain, Brunei, Hong Kong, and USA. Journal of Business Ethics. 62 (1), pp. 57-71. https://doi.org/10.1007/s10551-005-8501-7

Permalink - https://westminsterresearch.westminster.ac.uk/item/v2394/institutionalizing-diversity-and-inclusion-engaged-marketing-diem-for-multicultural-marketplace-wellbeing


Share this
Tweet
Email

Usage statistics

77 total views
19 total downloads
2 views this month
0 downloads this month
These values are for the period from September 2nd 2018, when this repository was created

Export as