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2025
Setting the sustainability agenda: The impact of luxury brands' SDG-related tweets on consumer engagement. Perez-Vega, R., Garnelo-Gomez, I., Baxter, K., Histon, W., Mazzoli, I. and Sanchez-Razo, M.A. 2025. Setting the sustainability agenda: The impact of luxury brands' SDG-related tweets on consumer engagement. International Journal of Consumer Studies. 49 (4) e70098. https://doi.org/10.1111/ijcs.70098 2024
Prevalent Elements of Consumer Wellbeing in Wearable Technology Use: An Interdisciplinary Systematic Review and Future Research AgendaMwangi, V., Millard, R. and Histon, W. 2024. Prevalent Elements of Consumer Wellbeing in Wearable Technology Use: An Interdisciplinary Systematic Review and Future Research Agenda. Psychology and Marketing. 41 (5), pp. 1006-1021. https://doi.org/10.1002/mar.21962 2023
Greenwashing and Brand Perception- A consumer sentiment analysis on organisations accused of greenwashingBaxter, K., Ghandour, R. and Histon, W. 2023. Greenwashing and Brand Perception- A consumer sentiment analysis on organisations accused of greenwashing. International Journal of Internet Marketing and Advertising. 130100. https://doi.org/10.1504/IJIMA.2023.10060121 2023
Environmental Sustainability Communications, Online Customer Engagement and Sales Performance: Evidence from the Luxury Fashion Industry. Baxter, K, Perez-Vega, R., Nwoba, A.C., Histon, W. and Sanchez, M. 2023. Environmental Sustainability Communications, Online Customer Engagement and Sales Performance: Evidence from the Luxury Fashion Industry. 2023 Academy of Marketing Science Conference. New Orleans, USA 17 May - 19 Nov 2023 2023
Prevalent Elements of Consumer Wellbeing in Wearable Technology Use: An Interdisciplinary Systematic Review and Future Research AgendaMwangi, V., Millard, R. and Histon, W. 2023. Prevalent Elements of Consumer Wellbeing in Wearable Technology Use: An Interdisciplinary Systematic Review and Future Research Agenda. 12th International Research Meeting in Business and Management . Nice, France 06 - 08 Jul 2023