Ms Wendy Histon : WestminsterResearch

Outputs by Type

2024

Prevalent Elements of Consumer Wellbeing in Wearable Technology Use: An Interdisciplinary Systematic Review and Future Research Agenda
Mwangi, V., Millard, R. and Histon, W. 2024. Prevalent Elements of Consumer Wellbeing in Wearable Technology Use: An Interdisciplinary Systematic Review and Future Research Agenda. Psychology and Marketing. 41 (5), pp. 1006-1021. https://doi.org/10.1002/mar.21962

2023

Greenwashing and Brand Perception- A consumer sentiment analysis on organisations accused of greenwashing
Baxter, K., Ghandour, R. and Histon, W. 2023. Greenwashing and Brand Perception- A consumer sentiment analysis on organisations accused of greenwashing. International Journal of Internet Marketing and Advertising. 130100. https://doi.org/10.1504/IJIMA.2023.10060121

2023

Environmental Sustainability Communications, Online Customer Engagement and Sales Performance: Evidence from the Luxury Fashion Industry.
Baxter, K, Perez-Vega, R., Nwoba, A.C., Histon, W. and Sanchez, M. 2023. Environmental Sustainability Communications, Online Customer Engagement and Sales Performance: Evidence from the Luxury Fashion Industry. 2023 Academy of Marketing Science Conference. New Orleans, USA 17 May - 19 Nov 2023

2023

Prevalent Elements of Consumer Wellbeing in Wearable Technology Use: An Interdisciplinary Systematic Review and Future Research Agenda
Mwangi, V., Millard, R. and Histon, W. 2023. Prevalent Elements of Consumer Wellbeing in Wearable Technology Use: An Interdisciplinary Systematic Review and Future Research Agenda. 12th International Research Meeting in Business and Management . Nice, France 06 - 08 Jul 2023