Dr Leah Mwainyekule : WestminsterResearch

Outputs by Type

Journal article

2025

Empirical Analysis of Social Media Influencers’ Effect on Consumer Purchase Intentions and Behavior
Godfried B. Adaba, Francis Frimpong and Leah Mwainyekule 2025. Empirical Analysis of Social Media Influencers’ Effect on Consumer Purchase Intentions and Behavior. Platforms. 3 (3) 11. https://doi.org/10.3390/platforms3030011

2020

The Pandemic and the Economy of Africa: Conflicting Strategies between Tanzania and Ghana
Mwainyekule, L. and Frimpong, F.B. 2020. The Pandemic and the Economy of Africa: Conflicting Strategies between Tanzania and Ghana. Digital Government: Research and Practice. 1 (4), pp. 1-8 33. https://doi.org/10.1145/3419217

Other

2025

Preprint: Empirical Analysis of Social Media Influencers’ Effect on Consumer Purchase Intentions and Behavior
Godfried B Adaba, Leah Mwainyekule and Francis Frimpong 2025. Preprint: Empirical Analysis of Social Media Influencers’ Effect on Consumer Purchase Intentions and Behavior. Preprints.org. https://doi.org/10.20944/preprints202504.0722.v2

PhD thesis

2022

Social Media, Transparency and Freedom of Expression
Mwainyekule, L. 2022. Social Media, Transparency and Freedom of Expression. PhD thesis University of Hull Department of Sociology and Social Anthropology