Brand Community Motives and Engagement: The Impact of Gender Matti Haverila, Caitlin McLaughlin, Kai Haverila and Nashwa Sadek 2024. Brand Community Motives and Engagement: The Impact of Gender. Journal of Internet Commerce. 23 (1), pp. 90-120. https://doi.org/10.1080/15332861.2023.2298582
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