Ms Nashwa Nader Sadek : WestminsterResearch

Outputs by Type

Journal article

2025

Building Sustainable Global Marketing Channels: Exploring the Role of Inter-Organizational Trust and Performance Metrics in the Age of Industry 4.0
Matti Haverila, Jenny Carita Twyford and Nashwa Nader 2025. Building Sustainable Global Marketing Channels: Exploring the Role of Inter-Organizational Trust and Performance Metrics in the Age of Industry 4.0. Sustainability. 17 (8). https://doi.org/10.3390/su17083524

2024

Brand Community Motives and Engagement: The Impact of Gender
Matti Haverila, Caitlin McLaughlin, Kai Haverila and Nashwa Sadek 2024. Brand Community Motives and Engagement: The Impact of Gender. Journal of Internet Commerce. 23 (1), pp. 90-120. https://doi.org/10.1080/15332861.2023.2298582

2021

Company Benefits and Social Benefits: Exploring Strategies for FMCG Companies to Implement Mutually Beneficial Social Marketing Programs
Sadek, N. 2021. Company Benefits and Social Benefits: Exploring Strategies for FMCG Companies to Implement Mutually Beneficial Social Marketing Programs. Academy of Marketing Studies Journal. 25 (2).