Dr Gemma McGrath

Dr Gemma McGrath

2026

Reconfiguring Work following the COVID-19 Pandemic: Challenges and Strategies for Effective Teamwork
McGrath, G. and Davies, J. 2026. Reconfiguring Work following the COVID-19 Pandemic: Challenges and Strategies for Effective Teamwork. in: Nazarin, A. and Foroudi, P. (ed.) Mastering Cross-Cultural Management: Navigating the Global Workplace London Taylor & Francis.

2007

Toward Developing Appropriate Tour Guide Training for Sustainable Heritage Tourism
McGrath, G. 2007. Toward Developing Appropriate Tour Guide Training for Sustainable Heritage Tourism. in: Black, R. and Crabtree, A. (ed.) Quality Assurance Indicators in Eco-tourism Development CABI Publishing. pp. 364-394

1999

Managing the Service Encounter: Consistent High-Quality Delivery Through Internal Marketing
McGrath, G. 1999. Managing the Service Encounter: Consistent High-Quality Delivery Through Internal Marketing. in: Vellas, F. and Bécherel, L. (ed.) The International Marketing of Travel and Tourism: a Strategic Approach Macmillan. pp. 159-176

1994

Destination Resource Management: Integrating Ecotourism in Costa Rica
McGrath, G. 1994. Destination Resource Management: Integrating Ecotourism in Costa Rica . Masters thesis University of Surrey Business School

2012

Revisualising the City Conference
McGrath, G. 2012. Revisualising the City Conference . Revisualising the City Conference. St Francis College, New York 02 - 05 Jul 2012

2006

Portals to Another Dimension: Myth, Magic & Myth in Tour Guiding
McGrath, G. 2006. Portals to Another Dimension: Myth, Magic & Myth in Tour Guiding. Paper at Cutting-Edge Research in Tourism: New Challenges, Directions & Applications. University of Surrey, Business School 06 - 08 Jun 2006 UniSdirect, University of Surrey.

2005

Tour Guides as Interpreters of Archaeological Sites: Heritage Tourism in Cusco, Peru
McGrath, G. 2005. Tour Guides as Interpreters of Archaeological Sites: Heritage Tourism in Cusco, Peru. PhD thesis University of Surrey Business School

2004

Including the Outsiders: The Contribution of Guides to Integrated Heritage Tourism Management in Cusco, Southern Peru
McGrath, G. 2004. Including the Outsiders: The Contribution of Guides to Integrated Heritage Tourism Management in Cusco, Southern Peru. Current Issues in Tourism. 7 (4-5), pp. 426-432. https://doi.org/10.1080/13683500408667996


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