Dr Gemma McGrath

Dr Gemma McGrath

1994

Destination Resource Management: Integrating Ecotourism in Costa Rica
McGrath, G. 1994. Destination Resource Management: Integrating Ecotourism in Costa Rica . Masters thesis University of Surrey Business School

2012

Revisualising the City Conference
McGrath, G. 2012. Revisualising the City Conference . Revisualising the City Conference. St Francis College, New York 02 - 05 Jul 2012

2006

Portals to Another Dimension: Myth, Magic & Myth in Tour Guiding
McGrath, G. 2006. Portals to Another Dimension: Myth, Magic & Myth in Tour Guiding. Paper at Cutting-Edge Research in Tourism: New Challenges, Directions & Applications. University of Surrey, Business School 06 - 08 Jun 2006 UniSdirect, University of Surrey.

2005

Tour Guides as Interpreters of Archaeological Sites: Heritage Tourism in Cusco, Peru
McGrath, G. 2005. Tour Guides as Interpreters of Archaeological Sites: Heritage Tourism in Cusco, Peru. PhD thesis University of Surrey Business School

2007

Toward Developing Appropriate Tour Guide Training for Sustainable Heritage Tourism
McGrath, G. 2007. Toward Developing Appropriate Tour Guide Training for Sustainable Heritage Tourism. in: Black, R. and Crabtree, A. (ed.) Quality Assurance Indicators in Eco-tourism Development CABI Publishing. pp. 364-394

1999

Managing the Service Encounter: Consistent High-Quality Delivery Through Internal Marketing
McGrath, G. 1999. Managing the Service Encounter: Consistent High-Quality Delivery Through Internal Marketing. in: Vellas, F. and Bécherel, L. (ed.) The International Marketing of Travel and Tourism: a Strategic Approach Macmillan. pp. 159-176

2004

Including the Outsiders: The Contribution of Guides to Integrated Heritage Tourism Management in Cusco, Southern Peru
McGrath, G. 2004. Including the Outsiders: The Contribution of Guides to Integrated Heritage Tourism Management in Cusco, Southern Peru. Current Issues in Tourism. 7 (4-5), pp. 426-432. https://doi.org/10.1080/13683500408667996


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