Successful strategic re-orientation: lessons from Cadbury's experience: an interview with Todd Stitzer, Chief Executive of Cadbury

O'Regan, N. and Ghobadian, A. 2009. Successful strategic re-orientation: lessons from Cadbury's experience: an interview with Todd Stitzer, Chief Executive of Cadbury. Journal of Strategy and Management. 2 (4), pp. 405-412.

TitleSuccessful strategic re-orientation: lessons from Cadbury's experience: an interview with Todd Stitzer, Chief Executive of Cadbury
AuthorsO'Regan, N. and Ghobadian, A.
Abstract

Purpose – The purpose of this paper is to demonstrate how key strategic decisions are made in practice at a successful FTSE 100 company. Design/methodology/ approach – The paper is based on semi-structured interview with the Chief Executive of Cadbury, Mr Todd Stitzer. Mr Stitzer has successfully steered the strategic transformation at Cadbury.

Findings – The paper sheds light on ingredients of successful transformation, key elements of successful mergers and acquisitions, strategy implementation, and the link between corporate responsibility and strategy.

Research limitations/implications – The paper presents views of a successful chief executive of a FTSE 100 company. It provides an insight on how strategy is made and executed.

Originality/value – The paper bridges the gap between theory and practice. It provides a practical view and demonstrates how a leading chief executive thinks about key strategic issues.

JournalJournal of Strategy and Management
Journal citation2 (4), pp. 405-412
ISSN1755-425X
Year2009
PublisherEmerald
Digital Object Identifier (DOI)doi:10.1108/17554250911003863
Publication dates
Published2009

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