A consumer buying behaviour model for retail within museums

El-Murad, J. and McConnachie, J. 2003. A consumer buying behaviour model for retail within museums. in: Farrell, A., Lee, N. and Lings, I. (ed.) Proceedings of the Academy of Marketing Annual Conference: a history of the next decade Academy of Marketing.

Chapter titleA consumer buying behaviour model for retail within museums
AuthorsEl-Murad, J. and McConnachie, J.
EditorsFarrell, A., Lee, N. and Lings, I.
Book titleProceedings of the Academy of Marketing Annual Conference: a history of the next decade
Year2003
PublisherAcademy of Marketing
Publication dates
Published2003
ISBN1854494600

Related outputs

Book Review: "Islamic Wealth Management: Theory and Practice" edited by Mohamed Ariff and Shamser Mohammad
El-Murad, J. 2018. Book Review: "Islamic Wealth Management: Theory and Practice" edited by Mohamed Ariff and Shamser Mohammad. Economic Affairs. 38 (2), pp. 300-302.

Book Review: Early Islam and the Birth of Capitalism by Benedikt Koehler
El-Murad, J. 2015. Book Review: Early Islam and the Birth of Capitalism by Benedikt Koehler. Economic Affairs. 35 (1), pp. 161-163.

The Tail Wagging the Dog: To What Extent is Marketing Strategy Sacrificed for Creativity?
El-Murad, J. and Oliveira, T. 2015. The Tail Wagging the Dog: To What Extent is Marketing Strategy Sacrificed for Creativity? 2015 AMS World Marketing Congress - Academy of Marketing Science. Bari, Italy 21 - 26 Jul 2015

Consumers’ perceptions of pseudo-science in anti-aging advertising
Mai, L.W., Cline, A. and El-Murad, J. 2013. Consumers’ perceptions of pseudo-science in anti-aging advertising. European Marketing Academy 42nd Annual Conference. Istanbul June 2013

The effects of media exposure on the levels of body dissatisfaction and muscle dysmorphia in men
Mai, L.W., Bajelan, A. and El-Murad, J. 2013. The effects of media exposure on the levels of body dissatisfaction and muscle dysmorphia in men. European Marketing Academy 42nd Annual Conference. Istanbul June 2013

Store atmosphere: conceptual issues and its impact on shopping behavior
Olahut, M., El-Murad, J. and Ioan, P. 2012. Store atmosphere: conceptual issues and its impact on shopping behavior. 6th International Conference. Babes-Bolyai University, Cluj-Napoca, Romania

Customer relationship management and the teenage market
Cingara, A. and El-Murad, J. 2007. Customer relationship management and the teenage market. Academy of Marketing Conference (AM2007). Egham, Surrey, UK 03-06 Jul 2007

E-Commerce as an alternative distribution technology: the readiness of Chinese consumers
Kwok, W.M., Mai, L.W. and El-Murad, J. 2005. E-Commerce as an alternative distribution technology: the readiness of Chinese consumers. 12th Biennial International Marketing Congress: Marketing in an Inter-connected World: Opportunities and Challenges. Muenster, Germany 06-09 Jul 2005

The definition and measurement of creativity: what do we know?
El-Murad, J. and West, D.C. 2004. The definition and measurement of creativity: what do we know? Journal of Advertising Research. 44 (2), pp. 188-202.

Risk and creativity in advertising
El-Murad, J. and West, D.C. 2003. Risk and creativity in advertising. Journal of Marketing Management. 19 (5-6), pp. 657-673.

Risk and creativity in advertising
El-Murad, J. and West, D.C. 2003. Risk and creativity in advertising. in: Farrell, A., Lee, N. and Lings, I. (ed.) Proceedings of the Academy of Marketing Annual Conference: a history of the next decade Academy of Marketing.

A museum-specific retail marketing mix model
El-Murad, J. and McConnachie, J. 2003. A museum-specific retail marketing mix model. in: Farrell, A., Lee, N. and Lings, I. (ed.) Proceedings of the Academy of Marketing Annual Conference: a history of the next decade Academy of Marketing.

Advertising agency and individual risk taking and creative awards
El-Murad, J. and West, D.C. 2002. Advertising agency and individual risk taking and creative awards. in: Spotts, H.E. (ed.) Proceedings of the Academy of Marketing Science 4th Multicultural Marketing Conference, Valencia Academy of Marketing Science. pp. 628-639

Permalink - https://westminsterresearch.westminster.ac.uk/item/937v4/a-consumer-buying-behaviour-model-for-retail-within-museums


Share this
Tweet
Email