Risk and creativity in advertising

’Does country-of-origin matter in the era of globalisation? Evidence from cross sectional data in Uzbekistan
Karimov, F. and El-Murad, J. 2019. ’Does country-of-origin matter in the era of globalisation? Evidence from cross sectional data in Uzbekistan. International Journal of Retail & Distribution Management. 47 (3), pp. 262-277 IJRDM-06-2017-0129.R5. https://doi.org/10.1108/IJRDM-06-2017-0129

Book Review: "Islamic Wealth Management: Theory and Practice" edited by Mohamed Ariff and Shamser Mohammad
El-Murad, J. 2018. Book Review: "Islamic Wealth Management: Theory and Practice" edited by Mohamed Ariff and Shamser Mohammad. Economic Affairs. 38 (2), pp. 300-302. https://doi.org/10.1111/ecaf.12298

Agency Creativity: Teams and Performance: A Conceptual Model Links Agency Teams' Knowledge Utilization, Agency Creativity, and Performance
Lynch, J. and West, D.C. 2017. Agency Creativity: Teams and Performance: A Conceptual Model Links Agency Teams' Knowledge Utilization, Agency Creativity, and Performance. Journal of Advertising Research. 57 (1), pp. 67-81. https://doi.org/10.2501/JAR-2017-006

The Effects of Music as an Atmospheric Variable on Consumer Behaviour in the Context of Retailing and Service Environments
Burghelea, M, Plaias, I and El-Murad, J. 2015. The Effects of Music as an Atmospheric Variable on Consumer Behaviour in the Context of Retailing and Service Environments. International Conference on Marketing and Business Development. 1 (1/2015), pp. 377-392.

Early Islam and the Birth of Capitalism by Benedikt Koehler. Lexington Books ( 2014 ), 230 pp. ISBN: 978-0-7391-8882-8 (hb, £51.95); 978-0-7391-8883-5 (Kindle edn, £40.52)
Jaafar El-Murad 2015. Early Islam and the Birth of Capitalism by Benedikt Koehler. Lexington Books ( 2014 ), 230 pp. ISBN: 978-0-7391-8882-8 (hb, £51.95); 978-0-7391-8883-5 (Kindle edn, £40.52). Economic Affairs. 35 (1), pp. 161-163. https://doi.org/10.1111/ecaf.12106

The Tail Wagging the Dog: To What Extent is Marketing Strategy Sacrificed for Creativity?
El-Murad, J. and Oliveira, T. 2015. The Tail Wagging the Dog: To What Extent is Marketing Strategy Sacrificed for Creativity? 2015 AMS World Marketing Congress - Academy of Marketing Science. Bari, Italy 21 - 25 Jul 2015

Consumers’ perceptions of pseudo-science in anti-aging advertising
Mai, L.W., Cline, A. and El-Murad, J. 2013. Consumers’ perceptions of pseudo-science in anti-aging advertising. European Marketing Academy 42nd Annual Conference. Istanbul June 2013

The effects of media exposure on the levels of body dissatisfaction and muscle dysmorphia in men
Mai, L.W., Bajelan, A. and El-Murad, J. 2013. The effects of media exposure on the levels of body dissatisfaction and muscle dysmorphia in men. European Marketing Academy 42nd Annual Conference. Istanbul June 2013

Store atmosphere: conceptual issues and its impact on shopping behavior
Olahut, M., El-Murad, J. and Ioan, P. 2012. Store atmosphere: conceptual issues and its impact on shopping behavior. 6th International Conference. Babes-Bolyai University, Cluj-Napoca, Romania

Customer relationship management and the teenage market
Cingara, A. and El-Murad, J. 2007. Customer relationship management and the teenage market. Academy of Marketing Conference (AM2007). Egham, Surrey, UK 03-06 Jul 2007

E-Commerce as an alternative distribution technology: the readiness of Chinese consumers
Kwok, W.M., Mai, L.W. and El-Murad, J. 2005. E-Commerce as an alternative distribution technology: the readiness of Chinese consumers. 12th Biennial International Marketing Congress: Marketing in an Inter-connected World: Opportunities and Challenges. Muenster, Germany 06-09 Jul 2005

The definition and measurement of creativity: what do we know?
El-Murad, J. and West, D.C. 2004. The definition and measurement of creativity: what do we know? Journal of Advertising Research. 44 (2), pp. 188-202. https://doi.org/10.1017/s0021849904040097

A museum-specific retail marketing mix model
El-Murad, J. and McConnachie, J. 2003. A museum-specific retail marketing mix model. in: Farrell, A., Lee, N. and Lings, I. (ed.) Proceedings of the Academy of Marketing Annual Conference: a history of the next decade Academy of Marketing.

A consumer buying behaviour model for retail within museums
El-Murad, J. and McConnachie, J. 2003. A consumer buying behaviour model for retail within museums. in: Farrell, A., Lee, N. and Lings, I. (ed.) Proceedings of the Academy of Marketing Annual Conference: a history of the next decade Academy of Marketing.

Risk and creativity in advertising
El-Murad, J. and West, D.C. 2003. Risk and creativity in advertising. Journal of Marketing Management. 19 (5-6), pp. 657-673. https://doi.org/10.1362/026725703322189995

The relationship between risk attitude and advertising creativity
El-Murad, J. 2002. The relationship between risk attitude and advertising creativity. Thesis University of Reading Henley Business School

Advertising agency and individual risk taking and creative awards
El-Murad, J. and West, D.C. 2002. Advertising agency and individual risk taking and creative awards. in: Spotts, H.E. (ed.) Proceedings of the Academy of Marketing Science 4th Multicultural Marketing Conference, Valencia Academy of Marketing Science. pp. 628-639