Burghelea, M, Plaias, I and El-Murad, J. 2015. The Effects of Music as an Atmospheric Variable on Consumer Behaviour in the Context of Retailing and Service Environments. International Conference on Marketing and Business Development. 1 (1/2015), pp. 377-392.
| Title | The Effects of Music as an Atmospheric Variable on Consumer Behaviour in the Context of Retailing and Service Environments |
|---|---|
| Type | Journal article |
| Authors | Burghelea, M, Plaias, I and El-Murad, J. |
| Abstract | Music variables affect consumer behaviour. This paper presents the current state of knowledge of the effects of music on consumers in retailing and service environments, showcasing the results of relevant studies that have manipulated specific musical variables (such as tempo, volume, genre, liking) and their impact on cognitive responses (expectations, perceptions, attitude, quality evaluation), emotional responses (moods, feelings, emotions), and ultimately behavioural responses (time spent in store, money spent in store, consumption speed, waiting). Based on a critical review of the most important studies, it concludes by identifying gaps in the already extensive literature and suggests future research to explore the relationship between musical variables and consumer responses in the context of retailing. |
| Keywords | music |
| atmospherics | |
| consumer behaviour | |
| retail services | |
| Journal | International Conference on Marketing and Business Development |
| Journal citation | 1 (1/2015), pp. 377-392 |
| ISSN | 2344-5130 |
| Year | 2015 |
| Publisher | International Conference on Marketing and Business Development |
| Publisher's version | |
| Web address (URL) | http://www.mbd.ase.ro/?p=195 |
| Publication dates | |
| Published | 27 Jun 2015 |
| Published online | 02 Nov 2015 |
| License | CC BY 3.0 |