The Effects of Music as an Atmospheric Variable on Consumer Behaviour in the Context of Retailing and Service Environments

Burghelea, M, Plaias, I and El-Murad, J. 2015. The Effects of Music as an Atmospheric Variable on Consumer Behaviour in the Context of Retailing and Service Environments. International Conference on Marketing and Business Development. 1 (1/2015), pp. 377-392.

TitleThe Effects of Music as an Atmospheric Variable on Consumer Behaviour in the Context of Retailing and Service Environments
TypeJournal article
AuthorsBurghelea, M, Plaias, I and El-Murad, J.
Abstract

Music variables affect consumer behaviour. This paper presents the current state of knowledge of the effects of music on consumers in retailing and service environments, showcasing the results of relevant studies that have manipulated specific musical variables (such as tempo, volume, genre, liking) and their impact on cognitive responses (expectations, perceptions, attitude, quality evaluation), emotional responses (moods, feelings, emotions), and ultimately behavioural responses (time spent in store, money spent in store, consumption speed, waiting). Based on a critical review of the most important studies, it concludes by identifying gaps in the already extensive literature and suggests future research to explore the relationship between musical variables and consumer responses in the context of retailing.

Keywordsmusic
atmospherics
consumer behaviour
retail services
JournalInternational Conference on Marketing and Business Development
Journal citation1 (1/2015), pp. 377-392
ISSN2344-5130
Year2015
PublisherInternational Conference on Marketing and Business Development
Publisher's versionICMBDJ_V1_2015_150.pdf
Web address (URL)http://www.mbd.ase.ro/?p=195
Publication dates
Published27 Jun 2015
Published online02 Nov 2015
LicenseCC BY 3.0

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