Nigellissima: A Study of Glamour, Performativity and Embodiment

Stevens, L., Cappellini, B. and Smith, G. 2015. Nigellissima: A Study of Glamour, Performativity and Embodiment. Journal of Marketing Management. 31 (5-6), pp. 577-598. https://doi.org/10.1080/0267257X.2014.1001771

TitleNigellissima: A Study of Glamour, Performativity and Embodiment
AuthorsStevens, L., Cappellini, B. and Smith, G.
Abstract

This is a study of glamour, its complexities and its relationship with and role within celebrity culture. We explore glamour in the context of Nigella, the London-born TV cook, food writer and self-proclaimed ‘domestic goddess’ of British culinary culture. In our study we consider the interconnections between glamour, specifically Italian-style retro-glamour, and performativity in Nigella’s career. We also address the role of embodiment and authenticity in the masquerade of femininity. Our analysis focuses on Nigella’s glamour over time, considering its creation, enactment and reaffirmation following scandal. We conclude by speculating on glamour’s complex and ambivalent relationship with celebrity culture, and the role of vulnerability in creating authentic and enduring glamour in contemporary consumer society.

Keywordsglamour; celebrity culture; Nigella; femininity; performativity; embodiment
JournalJournal of Marketing Management
Journal citation31 (5-6), pp. 577-598
ISSN0267-257X
Year2015
PublisherTaylor & Francis
Accepted author manuscript
Digital Object Identifier (DOI)https://doi.org/10.1080/0267257X.2014.1001771
Publication dates
Published15 Jan 2015

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