The Commodification of Romance? Developing Relationships Online
Maclaran, P., Stevens, L., Skiadopoulos, A., Broderick, A., Goulding, C. and Saren, M. 2005. The Commodification of Romance? Developing Relationships Online. 34th European Marketing Academy Conference. Bocconi University, Milan 24 - 27 May 2005 Universita Bocconi Editore * Egea SpA.