|Title||Critical Marketing in the Classroom: Possibilities and Challenges|
|Authors||Catterall, M., Maclaran, P. and Stevens, L.|
Critical marketing studies are currently on the margins of the discipline, and the ideas and challenges to conventional marketing thought posed by these critiques are rarely examined in the marketing classroom. Drawing largely from debates in the management literature, discusses the problems and considers the possibilities of integrating critical reflection into the marketing curriculum.
|Keywords||Marketing research, Education, Marketing theory|
|Journal||Marketing Intelligence and Planning|
|Journal citation||17 (7), pp. 344-353|
|Publisher||MCB UP Ltd|
|Digital Object Identifier (DOI)||https://doi.org/10.1108/02634509910301205|