Critical Marketing in the Classroom: Possibilities and Challenges

Thinking Through Feminist Theorizing: Poststructuralist Feminism, Ecofeminism and Intersectionality
Maclaran, P. and Stevens, L. 2019. Thinking Through Feminist Theorizing: Poststructuralist Feminism, Ecofeminism and Intersectionality. in: Dobscha, S. (ed.) Handbook of Research on Gender and Marketing Edward Elgar. pp. 229-251

Gender, Marketing, and Emotions: A Critical, Feminist Exploration of the Ideological Helix that Defines our Working Worlds
Stevens, L. 2019. Gender, Marketing, and Emotions: A Critical, Feminist Exploration of the Ideological Helix that Defines our Working Worlds. in: Tadajewski, M., Higgins, M., Denegri-Knott, J. and Varman, R. (ed.) The Routledge Companion to Critical Marketing Routledge.

The Organisational Life Cycle Narrative
Zinkstein, K. and Stevens, L. 2018. The Organisational Life Cycle Narrative. 18th International Conference on Knowledge, Culture and Change in Organizations. University of Konstanz, Germany 15 - 16 Mar 2018

"Crunch my Heart! It Falls for You: Re-theorizing Chocolate Gift-Giving as Carnal Singularity Across Language Contexts
Makela, M., Bettany, S. and Stevens, L. 2018. "Crunch my Heart! It Falls for You: Re-theorizing Chocolate Gift-Giving as Carnal Singularity Across Language Contexts. in: Minowa, Y. and Belk, R.W. (ed.) Gifts, Romance and Consumer Culture Abingdon, Oxon Routledge.

Epic Aspects of Retail Encounters: The Iliad of Hollister
Brown, S., Stevens, L. and Maclaran, P. 2017. Epic Aspects of Retail Encounters: The Iliad of Hollister. Journal of Retailing. 94 (1), pp. 58-72. https://doi.org/10.1016/j.jretai.2017.09.006

Is Sweaty Betty a Hollister Follower? Parsing the Poetics of Branding
Brown, S., Stevens, L. and Maclaran, P. 2017. Is Sweaty Betty a Hollister Follower? Parsing the Poetics of Branding. Association for Consumer Research Conference. San Diego, California 26 - 29 Oct 2017 Association for Consumer Research.

A Mixed Blessing: Market-Mediated Religious Authority in Neopaganism
Rinallo, D., Maclaran, P. and Stevens, L. 2016. A Mixed Blessing: Market-Mediated Religious Authority in Neopaganism. Journal of Macromarketing. 36 (4), pp. 425-442. https://doi.org/10.1177/0276146716655780

Visual Representations of Violent Women
Minowa, Y., Maclaran, P. and Stevens, L. 2015. Visual Representations of Violent Women. Visual Communication Quarterly. 21 (4), pp. 210-222. https://doi.org/10.1080/15551393.2014.987281

Nigellissima: A Study of Glamour, Performativity and Embodiment
Stevens, L., Cappellini, B. and Smith, G. 2015. Nigellissima: A Study of Glamour, Performativity and Embodiment. Journal of Marketing Management. 31 (5-6), pp. 577-598. https://doi.org/10.1080/0267257X.2014.1001771

The Making of Mothers
O'Donohoe, S., Hogg, M.K., Maclaran, P., Martens, L. and Stevens, L. 2014. The Making of Mothers. in: O'Donohoe, S., Hogg, M.K., Maclaran, P., Martens, L. and Stevens, L. (ed.) Motherhoods, Markets and Consumption Oxon Routledge. pp. 1-13

Boudoirs, Cowdillacs and Rotolactors: A Salutary Tale of Elsie the Brand Mascot
Stevens, L., Maclaran, P. and Kearney, M. 2014. Boudoirs, Cowdillacs and Rotolactors: A Salutary Tale of Elsie the Brand Mascot. in: Brown, S. and Ponsonby-McCabe, S. (ed.) Brand Mascots Routledge. pp. 110-122

Postmodern Paralysis: The Critical Impasse in Feminist Perspectives on Consumers
Catterall, M., Maclaran, P. and Stevens, L. 2013. Postmodern Paralysis: The Critical Impasse in Feminist Perspectives on Consumers. in: Tadajewski, M., O'Shaughnessy, J. and Hyman, M. (ed.) Philosophy of Marketing London Sage.

Uddering the Other: Androcentrism, Ecofeminism and the Dark Side of Anthropomorphic Marketing
Stevens, L., Kearney, M. and Maclaran, P. 2013. Uddering the Other: Androcentrism, Ecofeminism and the Dark Side of Anthropomorphic Marketing. Journal of Marketing Management. 29 (1-2), pp. 158-174. https://doi.org/10.1080/0267257X.2013.764348

Gendered Bodies - Representations of Femininity and Masculinity in Advertising Practices
Stevens, L. 2012. Gendered Bodies - Representations of Femininity and Masculinity in Advertising Practices. in: Penaloza, L., Toulouse, N. and Visconti, L.M. (ed.) Marketing Management: A Cultural Perspective London Routledge. pp. 392-407

The Carnal Feminine: Consuming Representations of Womanhood in a Contemporary Media Text
Stevens, L. and Maclaran, P. 2012. The Carnal Feminine: Consuming Representations of Womanhood in a Contemporary Media Text. in: Otnes, C. and Zayer, L.T. (ed.) Gender, Culture and Consumer Behavior London Routledge. pp. 63-84

Compulsive Buying: Literature Review and Suggestions for Future Research
Kearney, M. and Stevens, L. 2012. Compulsive Buying: Literature Review and Suggestions for Future Research. The Marketing Review. 12 (3), pp. 233-251. https://doi.org/10.1362/146934712X13420906885359

Feeling Bodies in Marketing: Aesthetics, Emotions and Gender
Stevens, L. 2012. Feeling Bodies in Marketing: Aesthetics, Emotions and Gender. The Marketing Review. 12 (2), pp. 141-159. https://doi.org/10.1362/146934712X13366562572421

Bollywood's Global Reach: Consuming the Diasporic Consciousness
Stevens, L. and Maclaran, P. 2012. Bollywood's Global Reach: Consuming the Diasporic Consciousness. Journal of Macromarketing. 32 (3), pp. 266-279. https://doi.org/10.1177/0276146712441799

(Re)Creating Cultural Models of Motherhoods in Contemporary Advertising
O'Donohoe, S., Hogg, M.K., Maclaran, P., Martens, L. and Stevens, L. 2011. (Re)Creating Cultural Models of Motherhoods in Contemporary Advertising. Advertising and Society Review. 12 (2). https://doi.org/10.1353/asr.2011.0013

Magners Man: Irish Cider, Representations of Masculinity and the "Burning Celtic Soul"
Maclaran, P. and Stevens, L. 2009. Magners Man: Irish Cider, Representations of Masculinity and the "Burning Celtic Soul". Irish Marketing Review. 20 (2), pp. 77-88.

Thinking Through Theory: Materialising the Oppositional Imagination
Maclaran, P. and Stevens, L. 2008. Thinking Through Theory: Materialising the Oppositional Imagination. in: Tadajewski, M. and Brownlie, D. (ed.) Critical Marketing: Issues in Contemporary Marketing London Routledge. pp. 345-362

Exploring the Celtic Narrative in Advertising: Goddess Culture and the Lexicon of Perfumery
Stevens, L. and Maclaran, P. 2007. Exploring the Celtic Narrative in Advertising: Goddess Culture and the Lexicon of Perfumery. Journal of Strategic Marketing. 15 (1), pp. 29-39. https://doi.org/10.1080/09652540601129973

A Space of One's Own: Women's Magazine Consumption Within Family Life
Stevens, L., Maclaran, P. and Catterall, M. 2007. A Space of One's Own: Women's Magazine Consumption Within Family Life. Journal of Consumer Behaviour. 6 (4), pp. 236-252. https://doi.org/10.1002/cb.219

Telling Tales of Virago Press
Stevens, L. 2006. Telling Tales of Virago Press. in: Brown, S. (ed.) Consuming Books: The Marketing and Consumption of Literature London Routledge. pp. 160-166

The Transformative Potential of Feminist Critique in Consumer Research
Catterall, M., Maclaran, P. and Stevens, L. 2006. The Transformative Potential of Feminist Critique in Consumer Research. Advances in Consumer Research. 33 (1), pp. 222-226.

Exploring the Shopping Imaginary: The Dreamworld of Women's Magazines
Stevens, L. and Maclaran, P. 2005. Exploring the Shopping Imaginary: The Dreamworld of Women's Magazines. Journal of Consumer Behaviour. 4 (4), pp. 268-281. https://doi.org/10.1002/cb.13

Postmodern Paralysis: The Critical Impasse in Feminist Perspectives on Consumers
Catterall, M., Maclaran, P. and Stevens, L. 2005. Postmodern Paralysis: The Critical Impasse in Feminist Perspectives on Consumers. Journal of Marketing Management. 21 (5-6), pp. 489-504. https://doi.org/10.1362/0267257054307444

The Commodification of Romance? Developing Relationships Online
Maclaran, P., Stevens, L., Skiadopoulos, A., Broderick, A., Goulding, C. and Saren, M. 2005. The Commodification of Romance? Developing Relationships Online. 34th European Marketing Academy Conference. Bocconi University, Milan 24 - 27 May 2005 Universita Bocconi Editore * Egea SpA.

Red Time is Me-Time: Advertising, Ambivalence, and Women's Magazines
Stevens, L., Maclaran, P. and Brown, S. 2003. Red Time is Me-Time: Advertising, Ambivalence, and Women's Magazines. Journal of Advertising. 32 (1), pp. 35-45. https://doi.org/10.1080/00913367.2003.10639051

Critical Reflection in the Marketing Curriculum
Catterall, M., Maclaran, P. and Stevens, L. 2002. Critical Reflection in the Marketing Curriculum. Journal of Marketing Education. 24 (3), pp. 184-192. https://doi.org/10.1177/0273475302238041

Marketing and Feminism: An Evolving Relationship
Catterall, M., Maclaran, P. and Stevens, L. 2000. Marketing and Feminism: An Evolving Relationship. in: Catterall, M., Maclaran, P. and Stevens, L. (ed.) Marketing and Feminism: Current Issues and Research London Routledge. pp. 1-15

Gender, Nationality and Cultural Representations of Ireland: An Irish Woman's Place?
Stevens, L., Brown, S. and Maclaran, P. 2000. Gender, Nationality and Cultural Representations of Ireland: An Irish Woman's Place? European Journal of Women's Studies. 7 (4), pp. 405-421. https://doi.org/10.1177/135050680000700412

Days of Future Past: Power/Knowledge and Panopticonism in the Powerscourt Townhouse Centre
Maclaran, P. and Stevens, L. 1999. Days of Future Past: Power/Knowledge and Panopticonism in the Powerscourt Townhouse Centre. Advances in Consumer Research. 26, p. 270.

I Can't Believe It's Not Bakhtin!: Literary Theory, Postmodern Advertising and the Gender Agenda
Brown, S., Stevens, L. and Maclaran, P. 1999. I Can't Believe It's Not Bakhtin!: Literary Theory, Postmodern Advertising and the Gender Agenda. Journal of Advertising. 28 (1), pp. 11-24. https://doi.org/10.1080/00913367.1999.10673573

Casting a Critical 'I' Over Caffrey's Irish Ale: Soft Words, Strongly Spoken
Brown, S., Stevens, L. and Maclaran, P. 1998. Casting a Critical 'I' Over Caffrey's Irish Ale: Soft Words, Strongly Spoken. Journal of Marketing Management. 14 (7), pp. 733-748. https://doi.org/10.1362/026725798784867653

The 'Glasshouse Effect': Women in Marketing Management
Maclaran, P., Stevens, L. and Catterall, M. 1998. The 'Glasshouse Effect': Women in Marketing Management. Journal of Marketing Practice: Applied Marketing Science. 4 (5), pp. 134-147.

Stirring the Marketing Cauldron: Commentary on a Strange Brew
Stevens, L., Maclaran, P. and Catterall, M. 1998. Stirring the Marketing Cauldron: Commentary on a Strange Brew. Marketing Intelligence and Planning. 16 (2), pp. 80-83.

Romancing the Utopian Marketplace: Dallying with Bakhtin in the Powerscourt Townhouse Centre
Maclaran, P. and Stevens, L. 1998. Romancing the Utopian Marketplace: Dallying with Bakhtin in the Powerscourt Townhouse Centre. in: Doherty, A-M., Clarke, B. and Brown, S. (ed.) Romancing the Market London Routledge. pp. 172-186

Marketing and Feminism: A Bibliography and Suggestions for Further Research
Catterall, M., Maclaran, P. and Stevens, L. 1997. Marketing and Feminism: A Bibliography and Suggestions for Further Research. Marketing Intelligence and Planning. 15 (7), pp. 369-376. https://doi.org/10.1108/02634509710193208

The Pathetic Phallusies of St. Thomas Aquinas and why Marketing Should Give Eve a Break
Catterall, M., Maclaran, P. and Stevens, L. 1997. The Pathetic Phallusies of St. Thomas Aquinas and why Marketing Should Give Eve a Break. in: Bell, J., Brown, S. and Carson, D. (ed.) Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End London Routledge. pp. 223-236

Marcadia Postponed: Marketing, Utopia and the Millennium
Brown, S., Maclaran, P. and Stevens, L. 1996. Marcadia Postponed: Marketing, Utopia and the Millennium. Journal of Marketing Management. 12 (7), pp. 671-683. https://doi.org/1080/0267257X.1996.9964444