Gender, Nationality and Cultural Representations of Ireland: An Irish Woman's Place?

Stevens, L., Brown, S. and Maclaran, P. 2000. Gender, Nationality and Cultural Representations of Ireland: An Irish Woman's Place? European Journal of Women's Studies. 7 (4), pp. 405-421. https://doi.org/10.1177/135050680000700412

TitleGender, Nationality and Cultural Representations of Ireland: An Irish Woman's Place?
AuthorsStevens, L., Brown, S. and Maclaran, P.
Abstract

Ireland has struggled with its ‘feminine’ identity throughout its history. The so-called ‘chasmic dichotomy of male and female' is embedded in colonial and postcolonial constructions of Irishness and it continues to manifest itself in contemporary cultural representations of Ireland and Irishness. This study explores issues of gender and nationality via a reading of a 70-second television advertisement for Caffrey's Irish Ale, titled ‘New York’. The article suggests that, although colonial and postcolonial discourse on Ireland continues to perceive the ‘feminine’ in problematic terms, this is gradually changing as Irish women increasingly, in poet Eavan Boland's words, ‘open a window on those silences, those false pastorals, those ornamental reductions’ that have confined us.

Keywordsadvertising; feminism; gender; Ireland; nationality; postcolonialism
JournalEuropean Journal of Women's Studies
Journal citation7 (4), pp. 405-421
ISSN1461-7420
Year2000
PublisherSage
Digital Object Identifier (DOI)https://doi.org/10.1177/135050680000700412
Publication dates
PublishedNov 2000

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