Designing for events - a new perspective on event design

Orefice, C. 2018. Designing for events - a new perspective on event design. International Journal of Event and Festival Management. 9 (1), pp. 20-33. https://doi.org/10.1108/IJEFM-09-2017-0051

TitleDesigning for events - a new perspective on event design
TypeJournal article
AuthorsOrefice, C.
Abstract

Purpose. This paper contributes to the paradigm shift towards event design predominant research by presenting an analysis of how the concept of event design has developed in the events literature and by exploring a new perspective based on its contribution to value co-creation. Design/methodology/approach.
Theory from design management and service design is discussed to provide insights on the role of event design as contributing to the creation of value in social systems.
Findings. A new framework for categorising the role of event design is proposed, called the Event Design Ladder. Event design is no longer considered as a problem solving activity, but as a contributor to value creation and an ongoing pursuit carried out over time and space. Stakeholders become co-designers of value systems.
Research limitations/implications Service design and design management literature offer interesting potential for event researchers to advance the conceptualisation of event design. Considering events as platforms for long-term stakeholder engagement implies that the concept of design becomes strategic. Design as strategy is identified as a new area of event research.
Originality/value This paper proposes a new perspective on events considered as catalysts of value systems, where the role of design is not only to orchestrate meaningful experiences but to facilitate collaboration across projects, integrating resources and building on stakeholders’ skills and knowledge. Theories of practice are explored as a way to theorise and carry out research on how value is co-created by actors.

KeywordsDesign thinking, Co-creation, Event design, Social systems, Event value
JournalInternational Journal of Event and Festival Management
Journal citation9 (1), pp. 20-33
ISSN1758-2954
Year2018
PublisherEmerald
Accepted author manuscript
Digital Object Identifier (DOI)https://doi.org/10.1108/IJEFM-09-2017-0051
Publication dates
Published16 Mar 2018

Related outputs

Sustainable value creation in event ecosystems – a business models perspective
Orefice, Chiara and Nyarko, Nana 2021. Sustainable value creation in event ecosystems – a business models perspective. Journal of Sustainable Tourism. 29 (11-12), pp. 1932-1947. https://doi.org/10.1080/09669582.2020.1843045

At work and play: business events as entrepreneurial spaces
Crowther, P., Orefice, C. and Beard, C. 2018. At work and play: business events as entrepreneurial spaces. International Journal of Entrepreneurship and Innovation. 19 (2), pp. 90-99. https://doi.org/10.1177/1465750318767109

Co-creative Events: Analysis and Illustrations
Crowther, P. and Orefice, C. 2014. Co-creative Events: Analysis and Illustrations. in: Richards, G., Marques, L. and Mein, K. (ed.) Event Design: Social perspectives and practices London Routledge. pp. 122-136

Setting the Event Host Objectives: a framework for business value creation
Orefice, C. 2014. Setting the Event Host Objectives: a framework for business value creation. in: Sharples, L., Crowther, P., May, D. and Orefice, C. (ed.) Strategic Event Creation Oxford Goodfellow Publishers. pp. 45-64

Permalink - https://westminsterresearch.westminster.ac.uk/item/q47v1/designing-for-events-a-new-perspective-on-event-design


Share this
Tweet
Email

Usage statistics

668 total views
1312 total downloads
14 views this month
31 downloads this month
These values are for the period from September 2nd 2018, when this repository was created

Export as