At work and play: business events as entrepreneurial spaces

Crowther, P., Orefice, C. and Beard, C. 2018. At work and play: business events as entrepreneurial spaces. International Journal of Entrepreneurship and Innovation. 19 (2), pp. 90-99. https://doi.org/10.1177/1465750318767109

TitleAt work and play: business events as entrepreneurial spaces
TypeJournal article
AuthorsCrowther, P.
Orefice, C.
Beard, C.
Abstract

There is inadequate literature examining, and illustrating, the integration of play and business events and how this facilitates entrepreneurial opportunities. Business events are distinct from the patters of ordinary life and increasingly offer participants an “invitation to play”, encouraging socialisation and trust. This paper examines the role of play in the design of business events and how this can enable entrepreneurial outcomes. Through examination of diverse, but related, literature and three contrasting, empirically based, case studies this paper illustrates how event creators take an increasingly entrepreneurial approach. These cases range from a charity event with participants sleeping with the homeless on a city's streets, a major flooring manufacturer designing events to outsource innovation, and an imaginative event activity termed ‘coffee and papers’. Designing events that fuse, rather than polarize, play and work enables business event settings, and activities, which trigger entrepreneurial outcomes. This paper adds to the embryonic literature and concludes by identifying four principles which underlie the effectual facilitation of play in a business event setting.

KeywordsBusiness Events, Play, Space, Enterepreneurial, Event Design
JournalInternational Journal of Entrepreneurship and Innovation
Journal citation19 (2), pp. 90-99
ISSN1465-7503
Year2018
PublisherSage
Accepted author manuscript
Digital Object Identifier (DOI)https://doi.org/10.1177/1465750318767109
Publication dates
Published08 May 2018

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Permalink - https://westminsterresearch.westminster.ac.uk/item/q47v4/at-work-and-play-business-events-as-entrepreneurial-spaces


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