Imagined contact with atypical outgroup members that are anti-normative within their group can reduce prejudice

Yetkili, O., Abrams, D., Travaglino, G. A. and Giner-Sorolla, R. 2018. Imagined contact with atypical outgroup members that are anti-normative within their group can reduce prejudice. Journal of Experimental Social Psychology. 76, pp. 208-219. doi:10.1016/j.jesp.2018.02.004

TitleImagined contact with atypical outgroup members that are anti-normative within their group can reduce prejudice
AuthorsYetkili, O., Abrams, D., Travaglino, G. A. and Giner-Sorolla, R.
Abstract

Can imagining contact with anti-normative outgroup members be an effective tool for improving intergroup
relations? Extant theories predict greatest prejudice reduction following contact with typical outgroup members. In contrast, using subjective group dynamics theory, we predicted that imagining contact with anti-normative outgroup members can promote positive intergroup attitudes because these atypical members potentially reduce intergroup threat and reinforce ingroup norms. In Study 1 (N=79) when contact was imagined with an antinormative rather than a normative outgroup member, that member was viewed as less typical and the contact was less threatening. Studies 2 (N=47) and 3 (N=180), employed differing methods, measures and target groups, and controlled for the effects of direct contact. Both studies showed that imagined contact with antinormative outgroup members promoted positive attitudes to the outgroup, relative both to a no contact control condition and (in Study 3) to a condition involving imagined contact with an ingroup antinormative member. Overall, this research offers new practical and theoretical approaches to prejudice reduction.

KeywordsIntergroup contact
Deviance
Typicality
Subjective group dynamics
JournalJournal of Experimental Social Psychology
Journal citation76, pp. 208-219
ISSN0022-1031
Year2018
PublisherElsevier
Publisher's versionYJESP 3657_revised 031218.pdf
Digital Object Identifier (DOI)doi:10.1016/j.jesp.2018.02.004
Web address (URL)https://www.sciencedirect.com/science/article/pii/S0022103117303852?via%3Dihub
Publication dates
Published02 Mar 2018
LicenseCC BY 4.0

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