Accessing the inaccessible: e-sampling via Facebook (867)
Chitac, I. and Knowles, D. 2019. Accessing the inaccessible: e-sampling via Facebook (867). British Academy of Management Conference 2019 (BAM 2019). British Academy of Management.
Chitac, I. and Knowles, D. 2019. Accessing the inaccessible: e-sampling via Facebook (867). British Academy of Management Conference 2019 (BAM 2019). British Academy of Management.
Title | Accessing the inaccessible: e-sampling via Facebook (867) |
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Authors | Chitac, I. and Knowles, D. |
Type | Conference paper |
Abstract | This paper reflects on the accessing and sampling strategies used in a qualitative PhD study focused on hard to access communities. The hypothesis formulated is that, given the limited PhD research resources, reflectively combining traditional snowballing with e-snowballing sampling via Facebook is efficient, particularly when trying to reach hard to access populations. This paper contributes to knowledge by offering context bounded insights for PhD researchers on how to efficiently access and sample hard to reach informants through e snowballing via Facebook. It provides new evidence of the time it takes to recruit research participants using different sampling techniques. To test this hypothesis, an e snowballing sampling process via Facebook was designed to access and sample immigrant entrepreneurs into participating in face to face interviews. The e-snowballing sampling technique via Facebook was more time-efficient, critical in increasing the sample size, yielding a similar participation rate to the traditional snowballing. |
Keywords | Hard-to-access population |
E-sampling | |
Qualitative research | |
PhD | |
Year | 2019 |
Conference | British Academy of Management Conference 2019 (BAM 2019) |
Publisher | British Academy of Management |
Publisher's version | License All rights reserved File Access Level Open (open metadata and files) |
Publication dates | |
Published | 02 Sep 2019 |
Book title | Building and Sustaining High Performance Organisations During Uncertain Times |
Book editor | British Academy of Management |
ISBN | 9780995641327 |
Funder | British Academy of Management |
Web address (URL) of conference proceedings | https://www.bam.ac.uk/sites/bam.ac.uk/files/contribution867.pdf |
Web address (URL) | https://www.bam.ac.uk/sites/bam.ac.uk/files/contribution867.pdf |