Moral Music Management: Ethical Decision-Making after Avicii

Chaparro, G. and Musgrave, G. 2021. Moral Music Management: Ethical Decision-Making after Avicii. International Journal of Music Business Research. 10 (1), pp. 3-16. https://doi.org/doi.org/10.2478/ijmbr-2021-0001

TitleMoral Music Management: Ethical Decision-Making after Avicii
TypeJournal article
AuthorsChaparro, G. and Musgrave, G.
Abstract

Following the tragic suicide of Avicii (Tim Bergling) in 2018, many in the popular media, and reportedly the musician’s own family, were seen to question the ethics of decisions taken by his manager (Williams, 2018; Ralston, 2018). By applying a moral intensity test (Jones, 1991) in the form of a scenario-based questionnaire to six music managers based in London (UK), this paper interrogates how and why music managers make the moral and ethical choices they do. The findings suggest that music managers are aware of ethical challenges emanating from their work, but that the relatively informal, loosely regulated nature of the music workplace complicates the negotiation of ethical and moral tensions. However, music managers’ close awareness of the ‘social consensus’ and ‘proximity’ of moral intensity suggests that cultural (as opposed to regulatory) change can help guide and inform managerial decision-making.

Keywordsmoral
ethics
music management
mental health
music industries
JournalInternational Journal of Music Business Research
Journal citation10 (1), pp. 3-16
ISSN2227-5789
Year2021
PublisherInternational Music Business Research Association (IMBRA)
Publisher's version
License
CC BY-NC-ND 4.0
File Access Level
Open (open metadata and files)
Digital Object Identifier (DOI)https://doi.org/doi.org/10.2478/ijmbr-2021-0001
Web address (URL)https://sciendo.com/article/10.2478/ijmbr-2021-0001
Publication dates
Published online30 Apr 2021

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