This research focuses on the lessons learnt from case studies involving the digital transformation of three London SMEs. The companies adopted social technologies to renovate operations, develop new sets of skills and capabilities and remodel customer value propositions. The transformation processes had common elements that fed through to the companies’ strategies. We conceptualised our research as a network, regarding roles and interventions as network effects, to analyse the adoption process and dynamically link the technology and social context with digital transformation strategy. The lessons learned were distilled into a framework whose two-fold aim is to (a) support organisations through digital transformation and (b) inform organisational strategy. The framework is modular with components that assist and guide the various phases of designing, deploying, implementing and sustaining this transition.