Infrastructure as a content issue and the convergence between television and broadband internet: Insights from the British market

Michalis, Maria 2014. Infrastructure as a content issue and the convergence between television and broadband internet: Insights from the British market. International Journal of Digital Television. 5 (1), pp. 75-90. https://doi.org/10.1386/jdtv.5.1.75_1

TitleInfrastructure as a content issue and the convergence between television and broadband internet: Insights from the British market
TypeJournal article
AuthorsMichalis, Maria
Abstract

Most communication policy debates and academic research focus on either ‘in front of’ or ‘behind’ the screen developments. The article argues that this dichotomy between ‘content’ and ‘transmission’ is false and considers how developments ‘behind’ and ‘inside’ the screen influence ‘in front of’ the screen aspects and, in turn, the user experience. It examines the growing complexity of the value chain of video distribution in the Internet age, explains the often contradictory interests of participants, and refers to relevant developments in Britain. The article discusses how transmission issues shape access to content and audiences. Increasingly, responsibility for the transmission, exchange and termination of digital content traffic lies with private commercial players who favour technological solutions, market and business models that are premised on exclusion and commercial priorities, and which as a result threaten universal, equitable, easy and affordable access to content. The resulting exclusion is in contradiction to inclusive discourses regarding content. The article therefore on the one hand highlights the argument that the dichotomy between content and infrastructure is artificial and on the other it points to the societal significance of the need to consider the interdependence between transmission and content.

KeywordsInternet
VOD
network neutrality
technological convergence
value chain
video distribution
JournalInternational Journal of Digital Television
Journal citation5 (1), pp. 75-90
ISSN2040-4182
2040-4190
Year2014
PublisherIntellect
Digital Object Identifier (DOI)https://doi.org/10.1386/jdtv.5.1.75_1
Web address (URL)http://www.scopus.com/inward/record.url?eid=2-s2.0-84903192366&partnerID=MN8TOARS
Publication dates
PublishedMar 2014

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