What is not said in organizational methodology: How to measure non-verbal communication : WestminsterResearch

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Title	What is not said in organizational methodology: How to measure non-verbal communication
Type	Journal article
Authors	Chitac, J., Knowles, D. and Dhaliwal, S.
Abstract	Purpose: Nonverbal communication (NVC) remains largely understudied despite its importance in today's fast-paced and cross-cultural management and research landscape. This article is significant because it reveals valuable insights into nonverbal communication, which represents 65-93% (Mehrabian, 1981) of communication and has the potential to considerably increase management effectiveness and efficiency by providing leaders and researchers with the knowledge they need to understand and handle diversity with competence. Study design/methodology: This article draws on Social Identity Theory (Tajfel and Turner, 1979) and Rapport Management Theory (Brown and Levinson, 1987) to analyse illustrative interview extracts of co-occurring verbal and non-verbal communication from an Interpretative Phenomenological Analysis (IPA) study focused on understanding how London-based Romanian migrant entrepreneurs experience acculturation. Originality: This study makes a valuable contribution to the fields of qualitative organisational management and entrepreneurial studies by addressing the lack of methodological tools available for analysing non-verbal language in interpretative research. This study presents a systematic technique for assessing nonverbal language symbols that has been developed through face-to-face interviews. The article utilises the first-hand interview experience of a Romanian co-researcher to demonstrate the significance of nonverbal communication in the transmission of meaning and the formation of identities among Romanian migrant entrepreneurs. These findings contribute to a better understanding of organisational management and research practices, particularly about this understudied entrepreneurial minority of Romanian businesses in London, by helping researchers and managers better grasp the cultural and contextual meanings communicated nonverbally. The article holds significance in the context of cross-cultural and organisational management practices.
Keywords	Entrepreneurship
	Phenomenological research
	non-verbal communication
	Management
	Qualitative methods
	Romanian entrepreneurs
Journal	Management Decision
Journal citation	62 (4), pp. 1216-1237
ISSN	0025-1747
Year	2024
Publisher	Emerald Publishing Limited
Accepted author manuscript	PDF_Proof.pdf License CC BY-NC 4.0 File Access Level Open (open metadata and files)
Digital Object Identifier (DOI)	https://doi.org/10.1108/MD-05-2022-0618
Published online	04 Dec 2023
Published in print	2024

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What is not said in organizational methodology: How to measure non-verbal communication

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