Abstract | Ongoing transformation of higher education is being driven by automation and artificial intelligence, posing challenges and solutions for learning and assessment practices. The increased usage of generative AI tools also raises concerns about academic integrity and the potential erosion of critical thinking skills in business school graduates. Furthermore, UK National Student Survey results underscore the need for improved teaching and assessment methods, such as subjects being made to be engaging, improvements in marking and assessment, improvements in the efficacy of feedback and courses better developing the knowledge and skills needed for the future. The application of Grid-Group Cultural Theory is suggested as used to categorize learners into four thought style archetypes: Fatalists, Hierarchists, Egalitarians and Individualists. Each has distinct preferences for learning and assessment types, which can be used to inform effective teaching and assessment design. The use of serious games is suggested, to |
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