• Journal article

Teaching Media Production: Understanding Unconscious Bias in Creative Idea Development

Oyebanjo, F, Brown, L. and Davies, R 2021. Teaching Media Production: Understanding Unconscious Bias in Creative Idea Development. Media Education Research Journal. 10 (1&2). https://doi.org/10.5281/zenodo.5763747

TitleTeaching Media Production: Understanding Unconscious Bias in Creative Idea Development
TypeJournal article
AuthorsOyebanjo, F, Brown, L. and Davies, R
Abstract

Drawing on initial findings based on observations, surveys and interviews with a range of new entrants and established television professionals, carried out during an 18 month period working with a talent development scheme, we discuss the perspectives these findings have given us on teaching practices within our own
institutions and how we are seeking to bring these insights into changing these practices. In particular we discuss the way that the presence of unconscious bias and assumed consensus within the idea development process can reinforce structural inequalities,
militating against the aims of broadcasters to produce a truly diverse range of programmes. We propose that it is equally important for media educators to be aware of the presence of unconscious bias and of ways of tackling it in relation to creative idea development within the academy. We discuss both the barriers and potential solutions for an inclusive approach to the
idea development process.

JournalMedia Education Research Journal
Journal citation10 (1&2)
ISSN2754-0073
Year2021
PublisherZenodo
Publisher's version
License
CC BY 4.0
File Access Level
Open (open metadata and files)
Digital Object Identifier (DOI)https://doi.org/10.5281/zenodo.5763747
Web address (URL)https://microsites.bournemouth.ac.uk/merj/
Publication dates
Published01 Nov 2021

Related outputs

The Ultimate Event TV: How Happy Valley Defies Ageism and Sexism in the Television Industry
Brown, L. 2023. The Ultimate Event TV: How Happy Valley Defies Ageism and Sexism in the Television Industry. Reflections: A TV Foundation Review. 1 (1).

Script Development on Unscripted Television: Grand Designs & The Spectacle of the Reveal
Brown, L. 2022. Script Development on Unscripted Television: Grand Designs & The Spectacle of the Reveal. in: Taylor, S. and Batty, C. (ed.) The Palgrave Handbook of Script Development Palgrave Macmillan. pp. 71-86

Recognising and Addressing Unconscious Bias and Structural Inequalities: A Case Study Within Television Idea Development
Brown, L., Davies, R. and Oyebanjo, F. 2022. Recognising and Addressing Unconscious Bias and Structural Inequalities: A Case Study Within Television Idea Development. Alphaville: Journal of Film and Screen Media. 24, pp. 97-117. https://doi.org/10.33178/alpha.24.06

Working together: Uniting screen educators and industry to support gender equality inside the academy and beyond
Brown, L. 2022. Working together: Uniting screen educators and industry to support gender equality inside the academy and beyond. Non Traditional Research Outcomes. 40.

Female Editors - a New Frontier
Brown, L. 2022. Female Editors - a New Frontier.

Lockdown in London – COVID reflections
Brown, L. 2021. Lockdown in London – COVID reflections. Non Traditional Research Outcomes.

Women in Film: The Changing Landscape
Brown, L. 2021. Women in Film: The Changing Landscape.

BFF Thelma & Louise: Tanya & Lucy Revisit 30 Years On
Brown, L. 2021. BFF Thelma & Louise: Tanya & Lucy Revisit 30 Years On.

Media Making out of the Classroom: Best Practice in a Pandemic
Brown, L. 2021. Media Making out of the Classroom: Best Practice in a Pandemic. Teachers Talking: Media Education in the 21st Century, from Primary to HE. 13 Feb 2021

Memory gender and filming: Exploring Thelma & Louise
Brown, L. 2021. Memory gender and filming: Exploring Thelma & Louise. Viewfinder.

The Legacy of Thelma & Louise - A Panel Discussion
Brown, L. 2021. The Legacy of Thelma & Louise - A Panel Discussion.

Teaching media production: understanding unconscious bias in creative idea development
Brown, L., Davies, R. and Oyebanjo, F. 2021. Teaching media production: understanding unconscious bias in creative idea development. International Media Education Summit. Online 31 Mar - 01 Apr 2021

Grand Designs: Exploring the casting process in popular factual television
Brown, L. 2021. Grand Designs: Exploring the casting process in popular factual television. The Politics of Casting in Media Conference. Online 20 - 21 Nov 2021

Sound and Cinema: Past, Present and Future
Brown, L. 2020. Sound and Cinema: Past, Present and Future.

Live from the 2019 Edinburgh TV Festival - C21 Podcast
Brown, L. 2019. Live from the 2019 Edinburgh TV Festival - C21 Podcast.

Lightning Talk: Empowering Creative Talent
Brown, L. 2019. Lightning Talk: Empowering Creative Talent. 45th Edinburgh International Television Festival. Edinburgh 22 - 25 Aug 2019

Taking the Lead: Why we need more female bosses in the film & TV industries to close the real-life gender gap
Brown, L. 2018. Taking the Lead: Why we need more female bosses in the film & TV industries to close the real-life gender gap. Edge.

How to Make the Next Big Global TV Studio Hit
Brown, L. 2017. How to Make the Next Big Global TV Studio Hit.

Teaching TV studio production
Brown, L. and Duthie, L. 2016. Teaching TV studio production. BFI Media Conference. British Film Institute, London 01 - 30 Jul 2016

The TV Studio Production Handbook
Brown, L. and Duthie, L. 2016. The TV Studio Production Handbook. I.B. Tauris.

TV Production in the Academy: Bringing Commercial Practices into the Classroom
Brown, L. 2015. TV Production in the Academy: Bringing Commercial Practices into the Classroom. New Directions in Film & TV Production Studies for University of West of England & Royal Television Society Bristol. Watershed, UWE Bristol 14 - 15 Apr 2015

Creating Reality Television - The Programme Maker Viewpoint
Brown, L. and Duthie, L. 2015. Creating Reality Television - The Programme Maker Viewpoint. Kimposium! A symposium about all things Kardashian. Brunel University London 26 Nov 2015

Studio Television Production – How to make programmes within a Commercial and Academic Context
Duthie, L. and Brown, L. 2014. Studio Television Production – How to make programmes within a Commercial and Academic Context. Sightlines: Filmmaking in the Academy conference. Melbourne 24 - 25 Nov 2014

Mother's Day
Brown, L. 2014. Mother's Day. Sightlines: Filmmaking in the Academy conference. Melbourne 24 - 25 Nov 2014

Permalink - https://westminsterresearch.westminster.ac.uk/item/x1q7x/teaching-media-production-understanding-unconscious-bias-in-creative-idea-development


Share this

Tweet
Email

Usage statistics

88 total views
55 total downloads
These values cover views and downloads from WestminsterResearch and are for the period from September 2nd 2018, when this repository was created.