| Abstract | The unprecedented outbreak of the Covid-19 pandemic has altered various aspects of social and everyday life, making individuals at a global level more conscious about wellness and healthy dietary practices. Long before the ongoing health crisis, however, a cultural shift in consumers has taken place, and attitudes towards food strikingly remodelled. Throughout the decades, different eating habits and body shapes have been idolized leading to contrasting standards and a consequent rise in body image disturbance and eating disorders (ED). Obesity spread rapidly across regions and several demographic groups while anorexia nervosa and bulimia nervosa retained the life-threatening prevalence rates. In more recent years, a novel disordered eating pattern called orthorexia nervosa (ON) that refers to a fixation with healthy eating and unprocessed food has emerged. The newly identified concept of ON has raised several controversies, that to date remain unresolved, but, more notably, the current orthorexic society has radically restructured our symbolic relationship with food. This paper draws on the literature while commenting on the different eating habits and body ideals that have unfolded, the concept of ON and the possible impacts of Covid-19 restrictions on diet. The discussions presented within the paper offer a framework on the perpetual manner of eating habits and ON that is anticipated to persevere and bring transformations in mental health practice. |
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