| Abstract | This chapter examines tourism’s persistent “carelessness” and explores what a more sustained engagement with the concept of care might bring to debates about alternative tourism futures. While a burgeoning interdisciplinary literature has put care to work in various fields – including urban planning and the built environment field more broadly – these debates have, so far, been taken up only patchily in tourism scholarship and practice. Against the backdrop of overtourism, anti-tourism activism, and the proliferation and mainstreaming of “alternative” tourism paradigms, the chapter asks what insights from care theory and ethics can add to the pursuit of fairer and more sustainable tourism futures, while also flagging the risks that accompany the uptake of the concept. The chapter concludes by sketching “caring tourism” as a counter-imaginary and reflecting on its (im)possibility under prevailing socio-economic relations. |
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