| School | Westminster Business School |
|---|---|
| Group leader | Prof Jose Ruiz-Alba Robledo |
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Sustainable business models: integrating employees, customers and technology
Edited issue
Ruiz-Alba, J. and Martín-Peña, M. 2020. Sustainable business models: integrating employees, customers and technology. Journal of Business and Industrial Marketing. 35 (3), pp. 385-389. https://doi.org/10.1108/JBIM-03-2020-419
Gamification and online consumer decisions: Is the game over?
Journal article
Tobón, S., Ruiz-Alba, J. and Garcia de Madariaga, J. 2020. Gamification and online consumer decisions: Is the game over? Decision Support Systems. 128, p. 113167 113167. https://doi.org/10.1016/j.dss.2019.113167
A gaming simulation approach to understanding blue ocean strategy development as a transition from traditional competitive strategy
Journal article
Christodoulou, I. and Langley, P. 2020. A gaming simulation approach to understanding blue ocean strategy development as a transition from traditional competitive strategy. Journal of Strategic Marketing. 28 (8), pp. 727-752. https://doi.org/10.1080/0965254X.2019.1597916
Are retailers “bagging” the carrier bag levy in England? An exploratory enquiry
Journal article
Jory, S.R., Benamraoui, A., Madichie, N.O., Ruiz-Alba, J. and Christodoulou, I. 2019. Are retailers “bagging” the carrier bag levy in England? An exploratory enquiry. Journal of Environmental Management. 233, pp. 845-853. https://doi.org/10.1016/j.jenvman.2018.12.003
Exploring cultural heterogeneity: The effect of intra-cultural variation on executives’ latitude of actions in 18 countries
Journal article
Haj Youssef M.S. and Christodoulou, I. 2018. Exploring cultural heterogeneity: The effect of intra-cultural variation on executives’ latitude of actions in 18 countries. International Journal of Cross Cultural Management. 18 (2), p. 241–263. https://doi.org/10.1177/1470595818790611