Dr Virginia Mwangi

2024

Prevalent Elements of Consumer Wellbeing in Wearable Technology Use: An Interdisciplinary Systematic Review and Future Research Agenda
Mwangi, V., Millard, R. and Histon, W. 2024. Prevalent Elements of Consumer Wellbeing in Wearable Technology Use: An Interdisciplinary Systematic Review and Future Research Agenda. Psychology and Marketing. 41 (5), pp. 1006-1021. https://doi.org/10.1002/mar.21962

2024

Stakeholder perspectives on fairness in the marketplace: Empirical evidence from the Kenyan alcohol market
Mwangi, V., Cocker, Hayley Louise and Piacentini, Maria G 2024. Stakeholder perspectives on fairness in the marketplace: Empirical evidence from the Kenyan alcohol market. Marketing Theory. 24 (4), pp. 643-662. https://doi.org/10.1177/14705931231207684

2023

Prevalent Elements of Consumer Wellbeing in Wearable Technology Use: An Interdisciplinary Systematic Review and Future Research Agenda
Mwangi, V., Millard, R. and Histon, W. 2023. Prevalent Elements of Consumer Wellbeing in Wearable Technology Use: An Interdisciplinary Systematic Review and Future Research Agenda. 12th International Research Meeting in Business and Management . Nice, France 06 - 08 Jul 2023

2018

Social representations, legitimacy and market change
Mwangi, V. Cocker, H. and Piacentini, M. G., 2018. Social representations, legitimacy and market change. Consumer Culture Theory Conference. University of Southern Denmark, Odense 28 Jun 2018 - 01 Jul 2020

2018

The framing of moral dilemmas in the marketplace: The case of inequality in the illicit alcohol market in Kenya
Mwangi, V. 2018. The framing of moral dilemmas in the marketplace: The case of inequality in the illicit alcohol market in Kenya. Lancaster University Faculty of Arts and Social Sciences July 2018 Intellectual Party. Lancaster University Jul 2018 Lancaster University FASS.

2018

Social representations and social conflict in the marketplace: The “war” against illicit alcohol in Kenya
Mwangi, V., Piacentini, M.G. and Cocker, H. 2018. Social representations and social conflict in the marketplace: The “war” against illicit alcohol in Kenya. 2018 AMA Winter Academic Conference. New Orleans, LA 23 - 25 Feb 2018 AMA.

2019

Cognitive polyphasia, cultural legitimacy and behaviour change: The case of the illicit alcohol market in Kenya
Mwangi, V.N., Cocker, H.L. and Piacentini, M.G. 2019. Cognitive polyphasia, cultural legitimacy and behaviour change: The case of the illicit alcohol market in Kenya. in: Bajde, D., Kjeldgaard, D. and Belk, R.W. (ed.) Consumer Culture Theory (Research in Consumer Behavior, Vol. 20) Bingley, United Kingdom Emerald Publishing Limited. pp. 103-117


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