Consumer perspectives of cultural branding: the case of Burberry in Taiwan

Determinants of consumers’ intentions to share knowledge and intentions to purchase on s-commerce sites: incorporating attitudes toward persuasion attempts into a social exchange model
Kwon, K., Mai, L.W. and Peng, N. 2020. Determinants of consumers’ intentions to share knowledge and intentions to purchase on s-commerce sites: incorporating attitudes toward persuasion attempts into a social exchange model. Eurasian Business Review. 10, pp. 157-183. https://doi.org/10.1007/s40821-019-00146-5

Examining consumers’ luxury hotel stay repurchase intentions-incorporating a luxury hotel brand attachment variable into a luxury consumption value model
Peng, N. and Chen, A.H. 2019. Examining consumers’ luxury hotel stay repurchase intentions-incorporating a luxury hotel brand attachment variable into a luxury consumption value model. International Journal of Contemporary Hospitality Management. 31 (3), pp. 1348-1366. https://doi.org/10.1108/IJCHM-04-2018-0332

Examining Consumers' Intentions to Dine at Luxury Restaurants while Traveling
Chen, A.H. and Peng, N. 2018. Examining Consumers' Intentions to Dine at Luxury Restaurants while Traveling. International Journal of Hospitality Management. 71, pp. 59-67. https://doi.org/10.1016/j.ijhm.2017.11.009

Incorporating Vanity into a Luxury Value-Attitude-Behavior Model- Evidence from Luxury Restaurant Consumers
Peng, N., Chen, A.H., Mai, L.W. and Kladou, S. 2017. Incorporating Vanity into a Luxury Value-Attitude-Behavior Model- Evidence from Luxury Restaurant Consumers. Advances in Consumer Research. San Diego 26 - 29 Oct 2017 Association for Consumer Research.

Examining Tourists' Intentions to Revisit Religion Processions: The Role of Religiosity and Flow Experience
Chen, A.H. and Peng, N. 2017. Examining Tourists' Intentions to Revisit Religion Processions: The Role of Religiosity and Flow Experience. Association for Consumer Research Conference. San Diego 26 - 29 Oct 2017 Association for Consumer Research.

The Effects of Teppanyaki Restaurant Stimuli on Diners’ Emotions and Loyalty
Peng, N., Chen, A.H. and Hung, K.P. 2017. The Effects of Teppanyaki Restaurant Stimuli on Diners’ Emotions and Loyalty. International Journal of Hospitality Management. 60, pp. 1-12. https://doi.org/10.1016/j.ijhm.2016.09.010

The Effects of Trade Show Environments on Visitors
Wong, J.Y., Li, T.H., Chen, A.H. and Peng, N. 2017. The Effects of Trade Show Environments on Visitors. Event Management. 21 (6), pp. 665-681. https://doi.org/10.3727/152599517X15073047237205

Chef Image’s Influence on Tourists’ Dining Experiences
Hung, K.P., Chen, A.H. and Peng, N. 2016. Chef Image’s Influence on Tourists’ Dining Experiences. Annals of Tourism Research. 56, pp. 154-158. https://doi.org/10.1016/j.annals.2015.11.005

Chinese football fans’ intentions to visit Europe
Peng, N., Chen, A.H. and Kwon, K.J. 2016. Chinese football fans’ intentions to visit Europe. Annals of Tourism Research. 61, pp. 234-238. https://doi.org/10.1016/j.annals.2016.08.006

Examining guest chefs’ influences on luxury restaurants’ images
Peng, N., Chen, A.H. and Hung, K.P. 2016. Examining guest chefs’ influences on luxury restaurants’ images. International Journal of Hospitality Management. 53, pp. 129-132. https://doi.org/10.1016/j.ijhm.2015.12.006

Examining Chinese Tourists’ Nature-based Tourism Participantion Behavior: Incorporating Environmental Concern into a Constraint-Negotiation Modela
Chen, A.H. and Peng, N. 2016. Examining Chinese Tourists’ Nature-based Tourism Participantion Behavior: Incorporating Environmental Concern into a Constraint-Negotiation Modela. Tourism Analysis: An Interdisciplinary Tourism & Hospitality Journal. 21 (2-3), pp. 189-202. https://doi.org/10.3727/108354216X14559233984737

Examining hotel salespeople’s new membership program sales performance
Chen, A.H. and Peng, N. 2016. Examining hotel salespeople’s new membership program sales performance. Current Issues in Tourism. 19 (8), pp. 755-762. https://doi.org/10.1080/13683500.2014.972345

Examining tourists’ loyalty toward cultural quarters
Peng, N., Hung, K.P. and Chen, A.H. 2015. Examining tourists’ loyalty toward cultural quarters. Annals of Tourism Research. 51, pp. 59-63. https://doi.org/10.1016/j.annals.2015.01.004

Strategic Management of Salespeople when Promoting New Products: Moderating effects of sales-related organizational psychological climate
Chen, A.H., Peng, N. and Hung, K.P. 2015. Strategic Management of Salespeople when Promoting New Products: Moderating effects of sales-related organizational psychological climate. European Journal of Marketing. 49 (9/10), pp. 1616-1644. https://doi.org/10.1108/EJM-03-2014-0181

Managing sales people strategically when promoting new products: Incorporating market orientation into a sales management control framework
Chen, A.H., Peng, N. and Hung, K.P. 2015. Managing sales people strategically when promoting new products: Incorporating market orientation into a sales management control framework. Industrial Marketing Management. 47, pp. 147-155. https://doi.org/10.1016/j.indmarman.2015.02.041

Diners’ loyalty toward luxury restaurants: the moderating role of product knowledge
Peng, N. and Chen, A.H. 2015. Diners’ loyalty toward luxury restaurants: the moderating role of product knowledge. Marketing Intelligence & Planning. 33 (2), pp. 179-196. https://doi.org/10.1108/MIP-03-2014-0049

The effects of luxury restaurant environment on diners’ emotions and loyalty: incorporating diner expectations into an extended Mehrabian-Russell model
Chen, A.H., Peng, N. and Hung, K.P. 2015. The effects of luxury restaurant environment on diners’ emotions and loyalty: incorporating diner expectations into an extended Mehrabian-Russell model. International Journal of Contemporary Hospitality Management. 27 (2), pp. 236-260. https://doi.org/10.1108/IJCHM-07-2013-0280

Examining Chinese consumers’ luxury hotel staying behavior
Peng, N. and Chen, A.H. 2014. Examining Chinese consumers’ luxury hotel staying behavior. International Journal of Hospitality Management. 39, p. 53–56. https://doi.org/10.1016/j.ijhm.2014.01.002

Attendees’ intention to revisit tourism trade shows: the effect of environmental stimuli, visitors’ emotions, and product knowledge
Wong, J.Y., Li, T.H., Chen, A.H. and Peng, N. 2014. Attendees’ intention to revisit tourism trade shows: the effect of environmental stimuli, visitors’ emotions, and product knowledge. Advances in Consumer Research. 42, p. 805.

Digital literacy, flow experiences, and elderly gamers' mobile application usage behavior
Peng, N. and Chen, A.H. 2014. Digital literacy, flow experiences, and elderly gamers' mobile application usage behavior. Advances in Consumer Research. 42, p. 776.

Examining Chinese consumers’ intention to purchase luxury group package tours
Peng, N. and Chen, A.H. 2014. Examining Chinese consumers’ intention to purchase luxury group package tours. Advances in Consumer Research. 42, p. 804.

Including pets when undertaking tourism activities
Peng, N., Chen, A.H. and Hung, K.P. 2014. Including pets when undertaking tourism activities. Tourism Analysis: an interdisciplinary journal. 19 (1), pp. 69-84. https://doi.org/10.3727/108354214X13927625340235

Conceptualizing trade show visitors' consumption behavior
Wong, J.Y., Li, T.H., Peng, N. and Chen, A.H. 2014. Conceptualizing trade show visitors' consumption behavior. International Journal of Tourism Research. 16 (4), pp. 325-328. https://doi.org/10.1002/jtr.1960

Developing a pet owners' tourism constraints scale: the constraints to take dogs to tourism activities
Chen, A.H., Peng, N. and Hung, K.P. 2014. Developing a pet owners' tourism constraints scale: the constraints to take dogs to tourism activities. International Journal of Tourism Research. 16 (4), pp. 315-324. https://doi.org/10.1002/jtr.1959

Recommending green hotels to travel agencies’ customers
Chen, A.H. and Peng, N. 2014. Recommending green hotels to travel agencies’ customers. Annals of Tourism Research. 48, pp. 284-289. https://doi.org/10.1016/j.annals.2014.07.003

Examining consumers’ intentions to purchase luxury goods and counterfeits
Chen, A.H., Hung, K.P. and Peng, N. 2013. Examining consumers’ intentions to purchase luxury goods and counterfeits. Advances in Consumer Research. 41.

Goal-orientation theory and elderly consumers’ intentions to use mobile applications for entertainment purposes
Peng, N. and Chen, A.H. 2013. Goal-orientation theory and elderly consumers’ intentions to use mobile applications for entertainment purposes. Advances in Consumer Research. 41.

Taking dogs to tourism activities: incorporating attachment into a pet-related constraint-negotiation model
Peng, N., Chen, A.H. and Hung, K.P. 2013. Taking dogs to tourism activities: incorporating attachment into a pet-related constraint-negotiation model. Journal of Hospitality and Tourism Research. https://doi.org/10.1177/1096348013503992

Examining consumers’ intention to purchase luxury goods and counterfeits
Peng, N., Chen, A. and Hung, K.P. 2013. Examining consumers’ intention to purchase luxury goods and counterfeits. Advances in Consumer Research.

Goal-orientation theory and elderly consumers’ intentions to use mobile applications
Peng, N. and Chen, A. 2013. Goal-orientation theory and elderly consumers’ intentions to use mobile applications. Advances in Consumer Research.

Taking dogs to tourism activities: testing a pet-related constraint–negotiation model
Chen, A.H., Peng, N. and Hung, K.P. 2013. Taking dogs to tourism activities: testing a pet-related constraint–negotiation model. Tourism Analysis: an interdisciplinary journal. 18 (2), pp. 207-214. https://doi.org/10.3727/108354213X13645733247855

Green hotel knowledge and tourists’ staying behavior
Chen, A.H. and Peng, N. 2012. Green hotel knowledge and tourists’ staying behavior. Annals of Tourism Research. 39 (4), pp. 2211-2216. https://doi.org/10.1016/j.annals.2012.07.003

Taking dogs to tourism activities: examining a pet-related constraints negotiation model
Chen, A.H. and Peng, N. 2012. Taking dogs to tourism activities: examining a pet-related constraints negotiation model. Advances in Consumer Research. 40, p. 1055.

A cluster analysis examination of pet owners’ consumption values and behavior: segmenting owners strategically
Peng, N., Chen, A.H. and Hung, K.P. 2012. A cluster analysis examination of pet owners’ consumption values and behavior: segmenting owners strategically. Journal of Targeting, Measurement and Analysis for Marketing. 20, pp. 117-132.

Taking dogs to tourism activities: examining a pet-related constraints negotiation model
Peng, N. and Chen, A. 2012. Taking dogs to tourism activities: examining a pet-related constraints negotiation model. Advances in Consumer Research.

The constraints for taking pets to leisure activities
Hung, K.P., Chen, A.H. and Peng, N. 2012. The constraints for taking pets to leisure activities. Annals of Tourism Research. 39 (1), pp. 487-495. https://doi.org/10.1016/j.annals.2011.09.004

Planned leisure behaviour and pet attachment
Chen, A.H., Hung, K.P. and Peng, N. 2011. Planned leisure behaviour and pet attachment. Annals of Tourism Research. 38 (4), pp. 1657-1662. https://doi.org/10.1016/j.annals.2011.04.001

Whose bandwagon is it anyway? Empirical findings from Taiwanese (ROC) magistrates
Peng, N., Peng, H.E. and Chen, A.H. 2011. Whose bandwagon is it anyway? Empirical findings from Taiwanese (ROC) magistrates. Taiwan Journal of Democracy. 7 (1), pp. 115-137.

Antecedents of luxury brand purchase intention
Hung, K.P., Chen, A.H., Peng, N., Hackley, C., Tiwsakul, R.A. and Chou, C.L. 2011. Antecedents of luxury brand purchase intention. Journal of Product & Brand Management. 20 (6), pp. 457-467. https://doi.org/10.1108/10610421111166603

An exploratory analysis of the links between human-pet relationship and consumer behaviour
Hung, K.P., Chen, A.H. and Peng, N. 2011. An exploratory analysis of the links between human-pet relationship and consumer behaviour. in: Advances in consumer research - European conference proceedings Association for Consumer Research.

Are voters, consumers?: A qualitative exploration of the voter-consumer analogy in political marketing
Peng, N. and Hackley, C. 2009. Are voters, consumers?: A qualitative exploration of the voter-consumer analogy in political marketing. Qualitative Market Research: An International Journal. 12 (2), pp. 171-186. https://doi.org/10.1108/13522750910948770

Evaluating service marketing in airline industry and its influence on student passengers' purchasing behavior using Taipei–London route as an example
Chen, A.H., Peng, N. and Hackley, C. 2008. Evaluating service marketing in airline industry and its influence on student passengers' purchasing behavior using Taipei–London route as an example. Journal of Travel & Tourism Marketing. 25 (2), pp. 149-160. https://doi.org/10.1080/10548400802402503

Political marketing communications planning in the UK and Taiwan: comparative insights from leading practitioners
Peng, N. and Hackley, C. 2007. Political marketing communications planning in the UK and Taiwan: comparative insights from leading practitioners. Marketing Intelligence & Planning. 25 (5), pp. 483-498. https://doi.org/10.1108/02634500710774950

Image building in Taiwanese political advertising: exploring how audiences evaluate celebrity endorsement and emotional appeals in political advertisements
Peng, N., Chen, A.H. and Hackley, C. 2007. Image building in Taiwanese political advertising: exploring how audiences evaluate celebrity endorsement and emotional appeals in political advertisements. Taiwan Journal of Democracy. 4 (1), pp. 111-133.