Goal-orientation theory and elderly consumers’ intentions to use mobile applications for entertainment purposes

Peng, N. and Chen, A.H. 2013. Goal-orientation theory and elderly consumers’ intentions to use mobile applications for entertainment purposes. Advances in Consumer Research. 41.

TitleGoal-orientation theory and elderly consumers’ intentions to use mobile applications for entertainment purposes
AuthorsPeng, N. and Chen, A.H.
JournalAdvances in Consumer Research
Journal citation41
Year2013
PublisherAssociation for Consumer Research

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