Examining Consumers' Intentions to Dine at Luxury Restaurants while Traveling

Chen, A.H. and Peng, N. 2018. Examining Consumers' Intentions to Dine at Luxury Restaurants while Traveling. International Journal of Hospitality Management. 71, pp. 59-67.

TitleExamining Consumers' Intentions to Dine at Luxury Restaurants while Traveling
AuthorsChen, A.H. and Peng, N.
Abstract

This study incorporates a “food image” variable into a luxury value-attitude-behavior model. The aim is to examine Taiwanese tourists’ attitudes toward luxury restaurants and purchase intentions, i.e., to dine at luxury restaurants while traveling for tourism purposes. A total of 361 participants were recruited to complete the questionnaires. The results indicated that the perceived functional value, perceived symbolic / expressive value, and perceived hedonic value may influence consumers’ attitudes toward luxury restaurants, which, in turn, may affect their purchase intentions – to dine at luxury restaurants while participating in tourism activities. In addition, a destination’s food image moderates the relationship between attitude and purchase intentions. The managerial implications of this research are discussed.

Keywordsgastronomic tourism, luxury restaurant, food image, perceived luxury value
JournalInternational Journal of Hospitality Management
Journal citation71, pp. 59-67
ISSN0278-4319
Year2018
PublisherElsevier
Digital Object Identifier (DOI)doi:10.1016/j.ijhm.2017.11.009
Publication dates
Published in printApr 2018
Published online22 Dec 2017
Published22 Dec 2017
LicenseCC BY-NC-ND 4.0

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