|Title||Narratives of organizational crises in the mass media: the VIOXX case|
In this paper, we appreciate the role of the mass media in the projection of organizational images as structured narrative spaces where socio-mnemonic operations and mimetic processes influence the production of the crisis in a public setting. Mediated narratives of organizational events are in dialogical relation with pre-existing texts, genres and narrative forms that challenge the power relations among social actors. The case of Vioxx is used as an indicative example where media dynamics can be studied and conceptualised.
|Keywords||mass media, crises, symbolic capital, VIOXX, Merck|
|Journal||Journal of Strategy and Business Studies|
|Journal citation||10 (1), pp. 12-27|