Creativity in events: the untold story : WestminsterResearch

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Title	Creativity in events: the untold story
Authors	Jackson, C., Morgan, J. and Laws, C.
Abstract	Purpose The purpose of this paper is to report on untold stories that not only illustrate the creativity but also complexity of working in outdoor events. There has been global interest in the creative industries and the creative economy more generally. Events have not been identified or categorised as part of this. Experiences have been identified as part of the creative sectors (NESTA, 2006) and events are seen as experiences (Jackson, 2006; Berridge 2007). There has been little research undertaken about the creative nature of event experiences, especially in how they are created. Design/methodology/approach A theoretical framework was created from literature on creativity more generally to inform the Creativity in Events research project. Interviews with those working in the outdoor events sector were the basis of the qualitative stage of the research project investigating the phenomenon of creativity in events. Findings This paper identifies the core facets of creativity in the management of outdoor events. These were fluency, originality, imagination, elaboration, environment and complexity. A vignette is used to illustrate the intricacy of the nature of creativity in the production of outdoor event experiences. The overall findings were that event management was both creative and pragmatic and that both are necessary. There was a need for a creative environment with processes and familiarity that aided inspiration and originality. Originality/value The background and findings are relevant to recognising events as part of the wider creative economy. A greater understanding of the nature of creativity in events informs both education and practice.
Keywords	events
	creativity
	creative economy
	festival
	creative industries
Journal	International Journal of Event and Festival Management
Journal citation	9 (1), pp. 2-19
ISSN	1758-2954
Year	2018
Publisher	Emerald Publishing Limited
Accepted author manuscript	Creativity in Events IJEFM 2018 final author version.pdf File Access Level Open (open metadata and files)
Digital Object Identifier (DOI)	https://doi.org/10.1108/ijefm-10-2017-0062
Published	05 Mar 2018
ISBN	17582962 17582954

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Creativity in events: the untold story

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