"You're more engaged when you're listening to somebody tell their story": A qualitative exploration into the mechanisms of the podcast 'menopause: unmuted' for communicating health information.

Shaw, Philippa A, Sumner, Amy L, Halton, Candida C, Bailey, Stacy C, Wolf, Michael S, Andrews, Emma N and Cartwright, Tina 2022. "You're more engaged when you're listening to somebody tell their story": A qualitative exploration into the mechanisms of the podcast 'menopause: unmuted' for communicating health information. Patient Education and Counseling. 105 (12), pp. 3494-3500. https://doi.org/10.1016/j.pec.2022.09.003

Title"You're more engaged when you're listening to somebody tell their story": A qualitative exploration into the mechanisms of the podcast 'menopause: unmuted' for communicating health information.
TypeJournal article
AuthorsShaw, Philippa A, Sumner, Amy L, Halton, Candida C, Bailey, Stacy C, Wolf, Michael S, Andrews, Emma N and Cartwright, Tina
AbstractWhile health podcasts can be effective in reducing stigma and increasing knowledge, we know little about their mechanisms of action. This qualitative study explored the mechanisms of how women connected with the podcast 'menopause: unmuted', which presented menopause information in a storytelling format. A diverse sample of 30 women aged 40-60 years were interviewed after listening to the podcast. Interviews covered participant's views and perceptions of the stories presented. Transcripts were analyzed thematically. Two overarching themes were identified. 'Openness and authenticity' describes the value of personal stories told in an authentic way by real experts-by-experience. 'Relatability and representation' explores participants' emotional reaction to the podcast, influenced by the extent to which they identified with the stories and storytellers on the podcast. Authenticity and relatability were identified as key mechanisms through which participants connected with audio stories, consistent with Fisher's narrative theory. These findings have important implications for the application of storytelling in podcasts designed to influence health behaviors. Diverse stories representing a range of demographic characteristics and experiences are needed when creating podcasts about health information to increase listener's relatability and connection. [Abstract copyright: Copyright © 2022 The Authors. Published by Elsevier B.V. All rights reserved.]
KeywordsMenopause
Podcasts
Women's Health
Qualitative research
Communication
Patient education
JournalPatient Education and Counseling
Journal citation105 (12), pp. 3494-3500
ISSN1873-5134
Year2022
PublisherElsevier
Publisher's version
License
CC BY 4.0
File Access Level
Open (open metadata and files)
Digital Object Identifier (DOI)https://doi.org/10.1016/j.pec.2022.09.003
PubMed ID36109275
Publication dates
Published online06 Sep 2022
Published onlineDec 2022

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