The project encourages listeners to share their cherished memories and photographs in response to each track on the album, which will transform each cut into a collection of 'Scenes'. "Music goes beyond sound; it taps into the memories and emotions it awakens," he continues. "'Scenes' gives a tangible shape to this connection and preserves it in a recognisable form for fans to own. Each song, along with its corresponding 'Scene,' will populate a digital gallery, serving as a record of how music intersects with life's moments in today's social media-driven world." Essentially, it appears, he is attempting to reject the commodification of music for an alternative approach: "World building involves creating connections that foster strong emotional bonds around an artist's music. In today's digital age, music is not just a product; it's an entire world that fans should aspire to engage with and feel a part of." |