Content aggregation in the age of online video: an analysis of the impact of internet distribution on the television business

D'Arma, A. 2011. Content aggregation in the age of online video: an analysis of the impact of internet distribution on the television business. Journal of Media Business Studies. 8 (3), pp. 1-18.

TitleContent aggregation in the age of online video: an analysis of the impact of internet distribution on the television business
AuthorsD'Arma, A.
Abstract

This article examines the economic impact of Internet distribution on the television industry and the strategic implications for incumbent broadcasters. It shows that a useful way of grappling with the structural changes underway is to consider the changing nature of aggregation. Far from contracting, it is argued, the new supply chain for online television is extending as the aggregation function, broadly

understood to encompass new activities performed by a whole host of new online video aggregators, is becoming more layered. The nature and scale of the threats facing incumbent broadcasters, and their strategic responses are discussed.

JournalJournal of Media Business Studies
Journal citation8 (3), pp. 1-18
ISSN1652-2354
Year2011
PublisherJonkoping International Business School
Publication dates
Published2011

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