Title | Absorptive Capacity: A Hub of Blue Ocean and Red Ocean Strategies and Capability Transformation in Innovative Business Environments |
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Authors | Rafique, M., Evans, R.D. and Nawaz, M.T. |
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Type | Conference paper |
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Abstract | Firms operating in innovative environments often keep track of their strategies (Blue Ocean and Red Ocean) by keeping a balance of market exploration and exploitation. There comes a point where companies feel that transformation of their capabilities to adopt a contrasting strategy requires capability transformation. This study addresses this process through absorptive capacity. Our study argues the pivot role of absorptive capacity by effective utilization of resources in capability transformation to adopt the contrasting strategy while keeping a balance of exploration and exploitation in the organisation. |
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Keywords | absorptive capacity |
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| innovative environments |
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| business strategy |
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| red and blue ocean |
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| capability transformation |
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Year | 2015 |
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Conference | IEEE International Conference on Knowledge-Based Engineering and Innovation |
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Publisher | IEEE |
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Accepted author manuscript | |
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Publication dates |
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Published | Dec 2015 |
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Journal citation | pp. 60-65 |
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Book title | 2015 2nd International Conference on Knowledge-Based Engineering and Innovation (KBEI) |
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ISBN | 9781467365055 |
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Digital Object Identifier (DOI) | https://doi.org/10.1109/KBEI.2015.7436022 |
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Web address (URL) of conference proceedings | http://ieeexplore.ieee.org/search/searchresult.jsp?queryText=kbei&refinements=4225268648&rowsPerPage=100 |
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