Sadler, R. and Evans, R.D. 2016. Social Media Strategies in the Retail Sector: Analysis and Recommendations for Three Multi-National Retailers. 3rd Multidisciplinary International Social Networks Conference. New Jersey, USA 15 - 17 Aug 2016 ACM. https://doi.org/10.1145/2955129.2955130
| Title | Social Media Strategies in the Retail Sector: Analysis and Recommendations for Three Multi-National Retailers |
|---|---|
| Authors | Sadler, R. and Evans, R.D. |
| Type | Conference paper |
| Abstract | During the last twenty years (1995-2015), the world of commerce has expanded beyond the traditional brick-and-mortar high street to a global shop front accessible to billions of users via the Worldwide Web (WWW). Consumers are now using the web to immerse themselves in virtual shop fronts, using Social Media (SM) to communicate and share product ideas with friends and family. Retail organisations recognise the need to develop and adapt their strategies to respond to the increasing use of SM. New goals must be set in order to identify how companies will integrate social media into current practices. This research aims to suggest an advisable and comprehensive SM strategy for companies operating in the global retail sector, based on an exploratory analysis of three multi-national retail organisations' existing SM strategies. This will be assessed in conjunction with a broader investigation into social media in the retail industry. From this, a strategy will be devised to improve internal and external communication as well as knowledge management through the use of social media. Findings suggest that the use of SM within the retail industry has dramatically improved collaboration and communication processes for organisations as they are now able to converse better with stakeholders and the tools are relatively simple to integrate and implement as they benefit one another. |
| Keywords | Social Media |
| Information Systems | |
| Internet Communication Tools | |
| Year | 2016 |
| Conference | 3rd Multidisciplinary International Social Networks Conference |
| Publisher | ACM |
| Accepted author manuscript | |
| Publication dates | |
| Published | 15 Aug 2016 |
| Journal citation | p. Article No. 22 |
| Book title | Proceedings of the 3rd Multidisciplinary International Social Networks Conference on SocialInformatics 2016 |
| ISBN | 9781450341295 |
| Digital Object Identifier (DOI) | https://doi.org/10.1145/2955129.2955130 |
| Web address (URL) of conference proceedings | http://dl.acm.org/citation.cfm?id=2955129 |
| Web address (URL) | http://dl.acm.org/citation.cfm?id=2955130 |
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