Media Audiences: Local to Global (Implications for international business strategies)

Kondo, K. 2017. Media Audiences: Local to Global (Implications for international business strategies). Big in Japan. Tallinn University 22 - 22 Nov 2017

TitleMedia Audiences: Local to Global (Implications for international business strategies)
AuthorsKondo, K.
TypeConference keynote
Abstract

the presentation will introduce what audience studies have been developed. Industry marketing research tends to focus on big data in quantitative methods as nature of business whereas the audiences research in academic researchers tend to focus on rather intangible aspects by examining dynamics of cultural experiences. This also leads to implications for international business, especially for marketing strategies. Does the country of origin matter? Showing my previous research works, we need to consider some points for the Japanese market

KeywordsInternational business strategies
Year2017
ConferenceBig in Japan
Web address (URL) of conference proceedingshttp://www.tlu.ee/en/Baltic-Film-Media-Arts-and-Communication-School/Events/7382/seminar-big-in-japan

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Permalink - https://westminsterresearch.westminster.ac.uk/item/q39w2/media-audiences-local-to-global-implications-for-international-business-strategies


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