Media Audiences: Local to Global (Implications for international business strategies)
Kondo, K. 2017. Media Audiences: Local to Global (Implications for international business strategies). Big in Japan. Tallinn University 22 - 22 Nov 2017
Kondo, K. 2017. Media Audiences: Local to Global (Implications for international business strategies). Big in Japan. Tallinn University 22 - 22 Nov 2017
Title | Media Audiences: Local to Global (Implications for international business strategies) |
---|---|
Authors | Kondo, K. |
Type | Conference keynote |
Abstract | the presentation will introduce what audience studies have been developed. Industry marketing research tends to focus on big data in quantitative methods as nature of business whereas the audiences research in academic researchers tend to focus on rather intangible aspects by examining dynamics of cultural experiences. This also leads to implications for international business, especially for marketing strategies. Does the country of origin matter? Showing my previous research works, we need to consider some points for the Japanese market |
Keywords | International business strategies |
Year | 2017 |
Conference | Big in Japan |
Web address (URL) of conference proceedings | http://www.tlu.ee/en/Baltic-Film-Media-Arts-and-Communication-School/Events/7382/seminar-big-in-japan |