Achieving Good Dividends Through Brand Leadership

Illes, K. and Kirkup, M. 2019. Achieving Good Dividends Through Brand Leadership. in: Kempster, S., Maak, T. and Parry, K. (ed.) Good Dividends, Responsible Leadership of Business Purpose New York and London Routledge. pp. 127-138

Chapter titleAchieving Good Dividends Through Brand Leadership
AuthorsIlles, K. and Kirkup, M.
EditorsKempster, S., Maak, T. and Parry, K.
Abstract

The authors of this chapter argue for more successful and inspirational businesses that walk the talk. The case of Elvis & Kresse is offered to illustrate that a brand can live and breath the essence of 'doing good'. Elvis & Kresse follows high ethical standards, cares for the environment, employees, consumers and shows an inspirational example of how to combine high standards and responsible business practices.

Keywordsgood dividends, brand leadership, sustainability, Elvis & Kresse
Book titleGood Dividends, Responsible Leadership of Business Purpose
Page range127-138
Year2019
PublisherRoutledge
Publication dates
Published21 Feb 2019
Place of publicationNew York and London
EditionFirst
SeriesRoutledge Studies in Leadership Research
ISBN9781138103528

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