Chapter title | Achieving Good Dividends Through Brand Leadership |
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Authors | Illes, K. and Kirkup, M. |
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Editors | Kempster, S., Maak, T. and Parry, K. |
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Abstract | The authors of this chapter argue for more successful and inspirational businesses that walk the talk. The case of Elvis & Kresse is offered to illustrate that a brand can live and breath the essence of 'doing good'. Elvis & Kresse follows high ethical standards, cares for the environment, employees, consumers and shows an inspirational example of how to combine high standards and responsible business practices. |
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Keywords | good dividends, brand leadership, sustainability, Elvis & Kresse |
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Book title | Good Dividends, Responsible Leadership of Business Purpose |
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Page range | 127-138 |
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Year | 2019 |
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Publisher | Routledge |
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Publication dates |
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Published | 21 Feb 2019 |
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Place of publication | New York and London |
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Edition | First |
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Series | Routledge Studies in Leadership Research |
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ISBN | 9781138103528 |
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File | |
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