The importance of creativity to business performance is universally recognized. Yet, few universities seem to incorporate creativity in their management education programs.
We examine one key facilitator of creativity in business, trust, and develop implications for management education. Trust is the foundation of creativity. Without it we do not feel safe and secure to tap into our deepest resources where creativity is found.
How could we consciously turn our working cultures of competitiveness into cultures of collaboration where we would care for the interest, well-being and growth of others and
not only of ourselves? How could we plant the seeds of this concept in students who come for the blue print and would like to graduate from business schools with an expectation of success?
The authors raise questions rather than formulate recipes, observe what does not work,
speculate on what might work and aim to stimulate discussions among academics and
members of business communities.