Implementing and evaluating a code of conduct for visitors

Cole, S. 2007. Implementing and evaluating a code of conduct for visitors. Tourism Management . 28 (2), pp. 443-451. https://doi.org/10.1016/j.tourman.2006.03.010

TitleImplementing and evaluating a code of conduct for visitors
TypeJournal article
AuthorsCole, S.
Abstract

Codes of conduct have been produced for tourists to educate them about societies they visit, and how to behave without causing offence. While numerous codes of conduct have been developed, very little research has been carried out to evaluate their effectiveness in changing tourists’ behaviour.

A code of conduct was developed with local stakeholders in Ngadha, Flores, Indonesia in 2003. In 2005, research was conducted to evaluate its usefulness as a tool to educate tourists to behave in a more responsible way. Fifty questionnaire-based interviews were held with tourists and group interviews were held with villagers, guides and representatives of the local government.

The research highlights the complexities of trying to implement and evaluate the effectiveness of codes of conduct for tourists. Initial research suggests that in some areas of behaviour the code was effective; there were, however, limits to the tourists’ compliance. While, the development of the code proved a useful tool for stimulating dialogue between local stakeholders, the ‘ownership’ of the code remains in question.

KeywordsCode of conduct
Responsible tourism
Tourist behaviour
Indonesia
JournalTourism Management
Journal citation28 (2), pp. 443-451
ISSN0261-5177
Year2007
PublisherElsevier
Digital Object Identifier (DOI)https://doi.org/10.1016/j.tourman.2006.03.010
Publication dates
Published in printApr 2007
Published online12 May 2006

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