Cohen, T. 2009. Evaluating personal travel planning: If it is prohibitively expensive to get a robust answer then what should we do? Transport Policy. 16 (6), pp. 344-347. https://doi.org/10.1016/j.tranpol.2009.10.005
| Title | Evaluating personal travel planning: If it is prohibitively expensive to get a robust answer then what should we do? |
|---|---|
| Type | Journal article |
| Authors | Cohen, T. |
| Abstract | A recurring problem relating to the robust measurement of the impacts of personal travel planning (PTP) is identified, in terms of unrealistic expectations on the part of sponsors and, more generally, a limited understanding of the complexity of statistical inference. A number of pragmatic responses is proposed: practitioners and academics should attempt to spread a better understanding of this complexity; this “community” should also engage those who commission PTP in a debate about the need for monitoring and its purpose; the community should openly accept that PTP is not yet a mature intervention; efforts should be made to convince those who commission PTP to appreciate the value of research conducted to understand PTP’s impact as opposed to simply measuring it; and the PTP community should participate more actively in the drive to improve methods used to gauge behavioural change in travel resulting from the intervention. |
| Journal | Transport Policy |
| Journal citation | 16 (6), pp. 344-347 |
| ISSN | 0967-070X |
| Year | 2009 |
| Publisher | Elsevier |
| Digital Object Identifier (DOI) | https://doi.org/10.1016/j.tranpol.2009.10.005 |
| Publication dates | |
| Published | Sep 2009 |