Investigating the ‘mission and profit’ paradox: Case study of an ecopreneurial organisation in India

Ketkar, S. and Puri, R. 2022. Investigating the ‘mission and profit’ paradox: Case study of an ecopreneurial organisation in India. Journal of Social Entrepreneurship. Advanced online publication. https://doi.org/10.1080/19420676.2022.2132277

TitleInvestigating the ‘mission and profit’ paradox: Case study of an ecopreneurial organisation in India
TypeJournal article
AuthorsKetkar, S. and Puri, R.
Abstract

Based on a case study of a waste management services provider in India, this paper sets out to investigate how an ecopreneurial organisation balances the competing demands of environmental mission and profit generation. Results indicate that two internal organisational mechanisms, namely Leadership, and Organisational Processes, are instrumental in achieving the dual goals. The paper highlights the role of contextual factors in supporting such organisations, and in doing so, it responds to the call for research to examine social entrepreneurship in wider contexts including Asia, Latin America, and Africa, to address ‘marginalisation’ of studies in the field.

KeywordsSocial entrepreneurship
ecopreneur
mission-profits paradox
paradoxical leadership
JournalJournal of Social Entrepreneurship
ISSN1942-0676
Year2022
PublisherTaylor & Francis
Publisher's version
License
CC BY-NC-ND 4.0
File Access Level
Open (open metadata and files)
Digital Object Identifier (DOI)https://doi.org/10.1080/19420676.2022.2132277
Publication dates
Published online13 Oct 2022

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