Abstract | This study takes a divergent approach to exploring which construct is more predictive of patient satisfaction in a service dominant economy within the context of a healthcare setting. Applying a critical analysis of literature, a service value model for customer satisfaction is proposed which is validated and confirmed with survey data from outpatients at Moorfields Eye Hospital; a world class specialist hospital based in the UK. Quality of service had the strongest impact on service value but service value had the strongest impact and mediation effect on patient satisfaction. The study concludes that since service value rather than quality of service is more predictive of patient satisfaction, health service providers should focus more on service value in addition to quality of service, if they are to meet the dynamic expectations of their patients. This poses a strong argument in favour of a paradigm shift in focus from quality of service-based model to service value-based model for greater patient satisfaction. |
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