Umbro 100: Sportswear x Fashion

Groves, Andrew and Sprecher, Danielle 2024. Umbro 100: Sportswear x Fashion . Ambika P3, University of Westminster, 35 Marylebone Road, London, NW1 5LS 12 - 28 Apr 2024

CreatorsGroves, Andrew and Sprecher, Danielle
Description

Over the last century, sportswear has evolved from its functional, athletic, and sporting roots to become the daily uniform for billions of people around the world. Founded in 1924, the British company Umbro has been central to this revolution.

Today collaborations between sportswear companies and fashion brands are the norm, but Umbro’s collaboration with Paul Smith in 2002 was the first to include a whole range of garments, including jackets, sweatshirts, polo shirts, t-shirts, as well as luggage, and leather accessories. It marked the beginning of this trend. Since then, Umbro has collaborated with over 60 different designers and brands.

Umbro 100 investigates how this relationship has evolved and its significance for both sportswear and fashion, using over 120 examples drawn exclusively from the Westminster Menswear Archive.

Designers featured in the exhibition include Kim Jones, Aitor Throup, Aries, Palace, Paul Smith, Vetements, Supreme, ALMOSTBLACK, Bikkembergs, Eliminator, Philip Treacy, Slam Jam, Factory Records, FORSOMEONE, Peter Saville, Patta, Off-White, John Smedley, Nigel Cabourn, Christopher Raeburn, Rowing Blazers, NOWHERE FC, Gio Goi, Hanon, House of Holland, KANGHYUK, New Order, Numerals, Sweet Sktbs, R. Newbold, Pretty Green, and N.HOOLYWOOD.

Keywordssportswear
menswear
umbro
football
Year12 Apr 2024
28 Apr 2024
2024
Files
Image credit
Andrew Groves
Media type
Image
File Access Level
Open (open metadata and files)
ProjectUmbro 100
Web address (URL)https://www.mensweararchive.com/umbro100

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